Senior Leader in Consumer PR and Social Media

4 weeks ago


Brisbane, Queensland, Australia Virgin Australia Full time
About the Role

We're seeking a highly experienced Senior Leader to join our team as Head of Consumer PR, Social Media and Events. This is a senior leadership role within Virgin Australia, responsible for developing and executing the overall PR and Social Media strategy to drive positive reputational impact, brand advocacy, and key commercial outcomes.

Key Responsibilities
  • Develop and implement a comprehensive PR and Social Media strategy to drive business outcomes
  • Provide communications counsel to the Executive, Group, and Senior Leadership teams on key matters
  • Manage a team of communications professionals to deliver high-quality campaigns and initiatives
  • Build and maintain relationships with key stakeholders, including media, influencers, and industry partners
  • Stay up-to-date with industry trends and best practices in PR and Social Media
Requirements
  • 10-12 years' experience in senior leadership roles in consumer PR, social media, or a related field
  • Strong communications or related discipline degree
  • Proven track record of delivering successful PR and Social Media campaigns
  • Excellent media relations and spokesperson skills
  • Ability to build and maintain relationships with key stakeholders
  • Strong commercial mindset with the ability to balance strategic and tactical initiatives
What We Offer
  • Heavily discounted air travel for you and your loved ones
  • Flexible working arrangements, including work hours and work from home
  • Discounts on travel insurance, car hire, accommodation, and experiences worldwide
  • Discounted Virgin Australia Lounge membership
  • Hospitality, retail, technology, beauty services, and wellness discounts
  • Wellness support, including the Converge digital wellbeing platform
  • A comprehensive Employee Assistance Program
Equality and Diversity

We're committed to creating an inclusive and diverse workplace culture. We welcome applications from individuals from all backgrounds and encourage people with disabilities, Indigenous Australians, and those from diverse cultural backgrounds to apply.



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