Senior Consumer PR and Social Media Leader

2 days ago

Brisbane, Queensland, Australia Virgin Australia Full time

We're looking for a Senior Consumer PR and Social Media Leader to join our team at Virgin Australia.

The ideal candidate will have 10-12 years of experience in senior leadership across consumer PR, social media, and communications within a large and complex consumer-facing organisation.

Key responsibilities will include developing the overall PR and social media strategy to drive positive reputational impact, brand advocacy, and key commercial outcomes across the airline and our Velocity Frequent Flyer program.

The successful candidate will also provide communications counsel to the Executive, Group, and Senior Leadership teams on key matters that may impact business outcomes.

Key skills and qualifications include:

  • 10-12 years' experience in senior leadership across consumer PR, social media, and communications
  • Communications or similar discipline degree
  • Content and social expertise across all social platforms, paid and organic, community management experience, and crisis management within a regulated and complex operating environment
  • Media and issues management experience
  • C-Suite communications strategy for consumer PR
  • Experience working with high-profile public-facing retail brands and supporting communications for large-scale organisational change
  • Ability to deliver campaigns, including activations and PR initiatives, to drive brand health and growth for the business within narrow timeframes
  • Exceptional media relations and spokesperson capability
  • Natural ability to build positive relationships and cross-functional teamwork to develop win-win partnerships
  • Strong commercial mindset with the ability to balance strategic and tactical initiatives
  • Confidence, credibility, and personal presence sufficient to establish and maintain working relationships with senior executive leaders
  • Outstanding communication skills with the ability to influence at a senior level, drive engagement, and articulate complex concepts and present compelling arguments
  • Demonstrated people leadership
  • Understanding or experience working in or with travel, tourism, or aviation (desirable)

We offer a range of benefits and conditions, including heavily discounted air travel, flexible working arrangements, and discounts on travel insurance, car hire, accommodation, and experiences worldwide.

We're committed to equality and encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.

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