Strategic Communications Manager

4 weeks ago


Brisbane, Queensland, Australia Virgin Australia Full time

At Virgin Australia, we're on a mission to make flying better than 'nice'. To achieve this, we need a talented team of professionals who are passionate about customer experience, doing the right thing always, with a focus on safety – in the air, on the ground and in our workplaces. We're looking for a Strategic Communications Manager to develop and implement strategic communications across various business functions to drive high-impact media and social coverage which supports Virgin Australia Group objectives.

This role involves developing strategies and plans to increase positive SOV through media and influencer activity which align with key business initiatives, as well as enhance the visibility of our leaders. You will lead a range of communications activity including media relations, influencer engagement, content development, famils, event activations and sponsorships. You will work closely with a range of internal and external stakeholders and also provide strategic counsel to assist with the management of media issues and handling crisis to minimise reputational impact.

To be successful in this role, you will need:

  • 8-10+ years' experience in consumer PR/communications or similar
  • Experience developing and executing PR and earned media strategies for consumer brands, particularly those in the travel and tourism space
  • A flair for crafting clear and compelling written content with strong news value
  • A master at creating brand-aligned content for a range of communications needs, including media pitching and social
  • An extensive network of established relationships with media, influencers and key opinion leaders
  • Passion for PR and a strong understanding of the media landscape, including social media platforms, and the role they play in consumer communications
  • Experience working in an issues rich, fast paced environment
  • Ability to build strong interpersonal relationships
  • Capacity to influence and negotiate with a range of stakeholders to maximise business outcomes
  • Strong creative thinking and problem solving skills with the ability to manage multiple projects at once
  • Tertiary Education in PR, Journalism, Communications or similar disciplines
  • Previous agency experience (desirable)

We offer a range of benefits and conditions, including:

  • Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
  • Flexible working arrangements (including work hours and work from home)
  • Discounts on travel insurance, car hire, accommodation and experiences worldwide
  • Discounted Virgin Australia Lounge membership
  • Hospitality, retail, technology, beauty services and wellness discounts
  • Wellness support, including the Converge digital wellbeing platform
  • A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life – physical, mental, social and financial
  • Dress for Your Day – enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

We're committed to equality and diversity, and welcome applications from all individuals who share our values.



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