Media Strategy Analyst

2 weeks ago

Pyrmont, New South Wales, Australia Publicis Groupe Full time

Job Overview

ROLE OBJECTIVE

The Media Insights Specialist plays a crucial role in guaranteeing that Publicis Groupe media agencies have dependable access to premier media systems and intelligence resources available in the market. This position serves as the frontline expert for media-specific solutions, enhancements, and operational improvements. The Media Insights Specialist will deliver vital insights and intelligence essential for media planning, execution, measurement, and analytics, ensuring the organization maintains a competitive advantage in a rapidly changing media environment, which includes both established and emerging video platforms.

PRIMARY DELIVERABLES

Media Tools and Solutions

Assist in shaping the long-term vision for Publicis proprietary tools, products, and intelligence services that provide a competitive advantage against new capabilities. Oversee the strategic enhancement and support of media intelligence systems within the organization. Facilitate the timely delivery of a new optimization system to meet the evolving needs of the marketplace. Collaborate with IT teams to ensure the seamless operation of proprietary systems through effective technical requirements management.

Product Development and Enhancements

Collaborate with Product Owners to evaluate product performance and drive improvements. Engage with stakeholders to uncover revenue opportunities across existing media products and data platforms. Partner with business teams to design and implement metrics, automated reporting solutions, and process enhancements to fulfill business requirements. Proactively identify and develop new products or enhancements to existing proprietary systems.

Insights and Data Analysis

Contribute to the generation of insights regarding media and advertising effectiveness to drive business performance and enhance processes. Utilize analytics and business intelligence skills to gather and synthesize data from various sources, extracting meaningful insights. Collaborate closely with the Research Director to design and deliver media insights studies that support stakeholders.

Stakeholder Engagement

Assist the Media Intelligence and Capabilities Director in engaging with Product Owners, media agencies, third-party software providers, data suppliers, and other external partners to deliver actionable intelligence and foster business development. Cultivate and maintain constructive relationships with relevant technology and data partners, serving as the primary contact for third-party tools and data providers.

DESIRED QUALIFICATIONS

In-depth understanding of media planning and trading processes. Proficient knowledge of media optimization and planning tools. Strong analytical skills with the ability to interpret media audience data and guide development priorities. Experience with data visualization tools such as Excel, Power BI, or Tableau. Familiarity with SQL, Python, and advanced Excel macro writing is advantageous. Knowledge of analytical software, including SAS, SPSS, and Google Analytics. Experience with Power Apps for business process improvement is a plus. Understanding of Business Improvement concepts to enhance team productivity. Advanced knowledge of syndicated media systems. Comprehension of Media Effectiveness principles. Extensive knowledge of the media landscape.

We value diversity and inclusion in our workforce. If you resonate with our values of collaboration, adaptability, and integrity, we encourage you to consider this opportunity.

Uniqueness is powerful; it is integral to our success. We appreciate individuality.

We are dedicated to providing reasonable accommodations for individuals with disabilities or those needing additional support during the application process. Please reach out for assistance, and rest assured that your personal information will remain confidential.

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