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Media Intelligence Specialist

2 months ago

Pyrmont, New South Wales, Australia Publicis Groupe Full time

Job Summary

The Media Intelligence Analyst role at Publicis Groupe is a pivotal position responsible for ensuring reliable access to effective media systems and media intelligence resources. As the coal-face expert for media-specific products, this role will provide insights and intelligence critical to media planning, execution, measurement, and analytics.

Key Responsibilities

  • Support the development of the long-term vision of Publicis proprietary products, tools, and intelligence services that deliver a competitive edge against emerging capabilities.
  • Manage the strategic support and enhancement of media intelligence systems within PMX.
  • Manage and support the delivery of a replacement for the Publicis proprietary optimisation system to ensure it meets the future needs of the Australian marketplace in a timely fashion.
  • Manage and support technical requirements for the seamless operation of proprietary systems in conjunction with relevant IT teams.
  • Support Product Owners in analysing product performance, improvement, and evolution.
  • Work with stakeholders to identify revenue extraction opportunities across existing media products, tools, and data platforms.
  • Partner with business teams to consult, develop, and implement metrics, automated reporting/process solutions, and process improvements to meet business needs.
  • Proactively identify opportunities to develop and implement new products or improvements to existing proprietary systems.
  • Support the generation of insights for media and advertising effectiveness thought leadership & drive business performance and process improvement.
  • Apply analytics and business intelligence (BI) skills to retrieve and aggregate data from multiple sources and extract meaningful insights and learnings.
  • Work closely with the Research Director to design, define, deliver media insights studies to ensure media intelligence stakeholders are supported.
  • Liaise with Product Owners, Media Agencies, third-party software suppliers, data providers, and other external partners to achieve the goal of providing actionable intelligence, thought leadership, and business development into future improvements or innovations.
  • Manage and support constructive relationships with relevant tech and data partners, acting as the primary point of contact for third-party tools and data providers.

Requirements

  • Expert understanding of media planning and trading processes.
  • Expert understanding of media optimisation and planning tools.
  • Strong analytical capability and ability to interpret media audience data and guide testing and development plans and priorities.
  • Experience using data visualisation tools such as Excel, Power BI, Tableau.
  • Skills using SQL, Python, advanced Excel macro writing an advantage.
  • Good knowledge of analytical software, such as SAS, SPSS, and Google Analytics.
  • Knowledge or experience around the application of Power Apps for business process improvement is an advantage.
  • Understanding of Business Improvement concepts to promote team productivity.
  • Advanced knowledge of syndicated media systems including AdQuest, eTAM, eRAM, Schedulizer, Asteroid, TVmap, MOVE, and Optim8.
  • Understanding of Media Effectiveness principles.
  • In-depth knowledge of the Australian media landscape.

What We Offer

At Publicis Groupe, we value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions. We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us. Your personal information will be kept confidential.