Senior Marketing Executive

1 day ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $150,000
Executive Marketing Position

This role is a senior-level marketing leadership opportunity that oversees strategic marketing efforts to position the company as a definitive partner for FMCG businesses seeking data-driven insights and AI solutions.

Main Responsibilities
  • Develop and execute marketing strategies to generate demand, build brand awareness, and create a pull effect to complement direct sales approaches.
  • Create push and pull marketing strategies across multiple channels to differentiate the company from competitors.
  • Establish market authority in the FMCG sector through compelling thought leadership content.
Key Qualifications
  • Strategic leadership: Proven track record of successful B2B marketing strategy development.
  • Industry expertise: Strong understanding of the FMCG landscape, its challenges, and how data analytics and AI can transform business outcomes.
  • Content excellence: Experience building thought leadership platforms and creating high-value content resonating with senior executive audiences.
  • Event mastery: Demonstrated success in developing strategic events and forums that build community and generate business opportunities.
  • Commercial alignment: Ability to work seamlessly with the BD team to ensure marketing initiatives drive tangible business results.
Benefits

The ideal candidate will have a strong professional network and a passion for driving business growth through innovative marketing strategies.

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