Senior Digital Marketing Executive

2 weeks ago

Sydney, New South Wales, Australia beBeeDigitalMarketing Full time $150,000 - $180,000

About the Role

This is a high-impact position responsible for shaping our performance marketing and digital engagement efforts across various channels. The ideal candidate will craft strategic marketing initiatives that facilitate the entire customer journey, from awareness to conversion.

  • The Senior Digital Marketing Manager will own the global digital marketing strategy, driving continuous improvement through testing, experimentation, and digital conversion optimisation.
  • Key responsibilities include planning and optimising integrated campaigns, designing digital programs, using third-party intent data and first-party engagement signals to prioritise outreach and personalise messaging.
  • The role requires owning marketing operations and reporting, including CRM system integration, lead lifecycle workflows, and MQL definition, as well as ensuring clean lead routing and data integrity across Salesforce, HubSpot, and supporting systems.
  • A successful candidate will develop marketing dashboards and reporting frameworks to measure ROI, channel effectiveness, and campaign outcomes, and collaborate with Sales and Revenue Operations on lead handling, pipeline attribution, and lifecycle reporting.
  • The Senior Digital Marketing Manager will also support regional teams and channel partners with digital marketing initiatives that drive awareness and co-branded lead generation, maintain consistent messaging and brand presentation across all partner-related marketing activities, and align digital execution to regional commercial objectives.
  • In addition, the role involves leading SEO, AEO, GEO, and paid search strategies to grow qualified traffic, maintaining and optimising the digital tech stack, ensuring the website and all digital channels are conversion-optimised and technically sound, and leading and mentoring the digital marketing team to deliver high-quality execution and continuous development.
  • Finally, the Senior Digital Marketing Manager will partner with Product Marketing Managers to execute go-to-market activity and support product launches, work closely with Sales, Design, Content, and Events to ensure campaigns align with wider strategic initiatives, and actively participate in quarterly planning, budget setting, and KPI reviews with the Head of Marketing.

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