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Brand Engagement Coordinator

2 months ago

Melbourne, Victoria, Australia Adidas Full time

Purpose & Overall Relevance for the Organization:

Reporting to the Senior Manager of Brand Communications, Public Relations & Media, the Brand Activation Specialist presents an exciting opportunity to become a vital part of the adidas Pacific Brand Communications team.

The Brand Activation Specialist will focus on enhancing the adidas brand image and achieving commercial objectives through a comprehensive array of marketing strategies, which encompass Above The Line (ATL) and Below The Line (BTL) marketing, paid media execution, public relations, events, social media, and internal communications.

This role is a fantastic opportunity to advance your marketing career with a global leader in the sporting goods sector.

Key Responsibilities:

· Assist in the development and implementation of Brand Communication strategies for adidas Pacific, covering key categories such as Brand, Running, Football, Training, Outdoor, and Originals.

· Aid in the planning and execution of paid media campaigns, including asset localization, media purchasing, and agency collaboration.

· Ensure excellence in the execution of Category and Brand Plans, while monitoring and reporting on performance against Brand and Business KPIs.

· Support the daily operations of the Brand Communications department, including product ordering and invoice management.

· Propel the local market seeding strategy in partnership with Sports Marketing, ensuring social and media outreach for key product campaigns.

· Conduct market analysis, including competitor, consumer, and category trends.

· Collaborate closely with the Sports Marketing, Digital Activation, and Omni Channel activation teams to deliver integrated marketing strategies.

Key Relationships:

· adidas Pacific Brand (Communications, CTC, Omni, Sports Marketing, Digital)

· adidas Pacific Customer Service

· adidas Pacific e-Commerce and Retail

· adidas Emerging Markets

· Advertising, Media, and Events agencies

Knowledge, Skills and Abilities:

· Passion for sports

· Positive attitude and adaptability in changing environments

· Understanding of the paid media landscape

· Ability to collaborate and thrive in a fast-paced team setting

· Proficiency with systems, data, and analytics

· Strong presentation and communication skills

· Effective time management abilities

· Experience working cross-functionally in a diverse team

· Strong interpersonal skills (e.g., relationship management, facilitation, etc.)

· Basic proficiency in MS Office

Requisite Education and Experience / Minimum Qualifications:

· University degree, preferably in marketing, business, or communications

· Minimum of 2 years of marketing experience

· Fluent in English

What's on offer?

The successful candidate will receive a competitive base salary, along with a range of adidas employee benefits, which may include:

  • Bonus & Perks – Performance incentives and recognition for your contributions.
  • Product Discounts – Generous discounts on all adidas merchandise.
  • Hybrid Work Options – Flexibility of 3 days in the office and 2 days remote.
  • Flexible Work Hours.
  • Fitness – Annual gym membership.
  • Wellbeing – Investment in mental health and wellbeing through training and access to Employee Assistance Programs.
  • Parental Benefits – Comprehensive benefits for both parents.
  • People and Culture - Employee Engagement Events throughout the year.

About adidas

adidas Pacific HQ is located in a modern and vibrant workspace that fosters innovation and collaboration. Embracing a hybrid work model, we provide flexibility for on-site and remote work, ensuring a balanced approach to productivity and well-being for all our valued employees.

Please note part of adidas Pacific's recruitment process will require external candidates to consent to a pre-employment criminal history check.

Note to agencies: adidas Pacific does not accept any unsolicited calls or resumes from head hunters, executive recruiters, or other staffing or recruitment agencies.