Marketing Director for Mobile Gaming Studio

4 weeks ago

Sydney, New South Wales, Australia EBR Full time

We are seeking a highly skilled Marketing Director to join our team at EBR, an innovative digital games studio based in Australia.

The ideal candidate will have at least 3 years of experience in B2C digital marketing, preferably in the online/mobile casino gambling marketing space. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive marketing strategy to drive business growth.

Your key responsibilities will include:

  • Conducting, managing, and optimizing multi-channel campaigns to achieve desired conversion goals
  • Developing retargeting strategies and campaigns to enhance customer engagement
  • Managing offline channel execution, including direct and brand activation/experiential marketing initiatives
  • Growing our social media presence through strategic content creation and engagement
  • Creating new processes and procedures to scale marketing activity and improve efficiency

You will work closely with our product owners to develop plans that support product go-to-market strategies. Your ability to measure and improve campaign performance using complex data analysis will be crucial to your success in this role.

To succeed in this position, you will require:

  • Proficiency in Google Adwords, Facebook Business Manager, Hootsuite, Google Analytics (or similar), Campaign Monitor, Salesforce (or similar), HTML, and WordPress
  • Excellent written and verbal communication skills, as well as strong interpersonal skills for effective collaboration within a team setting
  • Ability to multitask and manage multiple complex projects simultaneously

A Bachelor's degree in Marketing, Business, Economics, Mathematics, or a related field is required, along with at least 3 years of experience in a similar role. We estimate the annual salary for this position to be approximately AU$80,000 - AU$110,000, depending on qualifications and experience.

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