Senior Marketing Executive
2 weeks ago
We are seeking a seasoned marketing leader to lead ANZ marketing initiatives, driving growth and aligning provider and consumer marketing efforts.
Key Responsibilities- Partner with revenue, product and marketing colleagues to shape impactful consumer marketing efforts, setting industry standards for reaching and converting consumers across the entire funnel.
- Lead and execute comprehensive multi-channel consumer marketing campaigns for the ANZ market, setting clear channel KPIs and building our knowledge database for future marketing initiatives.
- Support sales objectives for all channels, including Direct To Consumer (retail, e-comm and consumer care centres).
- Lift overall awareness and lead generation for ANZ.
- Evaluate marketing effectiveness and report on performance and learnings.
Required:
- A minimum of 8 years of marketing experience, with at least 3 years in a leadership role.
- Proven track record of developing and executing successful omnichannel marketing strategies with demonstrated real-world impact.
- Experience leading a small team.
- Strong business acumen and analytical skills to assess market opportunities and ROI.
- Excellent communication and interpersonal skills.
- Ability to work in a fast-paced and dynamic environment.
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