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Strategic Data Insight Leader

3 weeks ago


Sydney, New South Wales, Australia beBeeDirector Full time $170,000 - $200,000

Key Requirements:

  • Strong analytical thinking and ability to interpret complex data into actionable insights
  • Proficiency in data manipulation and analysis, with high level of expertise in Excel/Spreadsheets
  • Collaborative mindset, with strong communication skills to effectively communicate technical insights to non-technical stakeholders
  • Experience working in a fast-paced growth environment and high-level project management skills
  • Understanding of Marketing Mix Modelling (MMM) methodologies and ability to distill model outputs into valuable insights and optimisation strategies

Job Overview:

As Media Analytics Director, you will be responsible for connecting data science insights from MMM to actionable recommendations across client media and marketing strategies.

Key Responsibilities:

  • Deliver actionable recommendations by analysing insights derived from MMM models, ensuring effective implementation across client media and marketing strategies
  • Ensure model outputs are actionable by reviewing recommendations and integrating market-specific knowledge
  • Facilitate smooth communication and collaboration between client and agency teams, ensuring seamless coordination of data procedures and processes
  • Work closely with Data Science, Business Intelligence, Insights, and Analytics teams to oversee data flow management, taxonomy, and competitive inputs into modelling
  • Lead the reporting and presentation of MMM results, including Monthly Updates, Quarterly Reviews, and Annual Reports
  • Provide training and ongoing support for the MMM dashboard, ensuring new teams and employees are well-prepared

Benefits:

  • Access to top-tier clients and complex business challenges
  • Continuous development through mixed learning approach
  • Access to all tools, equipment and mentors needed to be successful in role
  • Supportive organisation encouraging diversity and environmental initiatives
  • Bright, open-plan and dog-friendly office environment
  • Flexible working options
  • Parental leave policy

About Us:

Join a leading global network of marketing and communications agencies providing services to over 5,000 clients across more than 100 countries and employing 11,000+ staff.

Consistently winning awards, our organisation values innovation, creativity and talent.