Marketing Communications Specialist
3 weeks ago
In this role, you will be responsible for developing and executing marketing campaigns that support the Member Experience team's initiatives to engage our members.
You will play a key role in crafting targeted communications that foster member engagement and retention.
Your efforts will ensure that our service, growth, and retention goals are met or exceeded, while contributing to a positive and rewarding member experience.
Key Responsibilities- Develop and execute eDM campaigns to support Member Experience initiatives for Teachers Health, Nurses & Midwives Health, UniHealth and subsidiary businesses.
- Design and build eDM assets such as templates, banners, and graphics, ensuring consistency with our brand and enhancing the visual appeal of communications.
- Manage and optimise the email marketing calendar to ensure timely delivery of campaigns that support member initiatives.
- Analyse eDM performance metrics and provide insights and recommendations to improve open rates, click-through rates, and overall campaign effectiveness.
- Ensure compliance with email marketing best practices and relevant regulations, including data protection and privacy laws, to protect member information.
- Maintain and update the email subscriber list to ensure data accuracy and maximise the effectiveness of targeted communications.
- Collaborate with the Member Experience team to understand their objectives and translate them into effective digital marketing campaigns that drive member engagement and retention.
- 3+ years marketing experience
- Demonstrated experience working in digital paid advertising
- Experience in building and optimising eDM campaigns, including hands-on experience with email marketing platforms (Salesforce Marketing Cloud preferred).
- Familiarity with email marketing tools, CRM systems, and basic HTML/CSS for creating and managing eDMs.
- Strong interpersonal skills for working closely with cross-functional teams and external digital agencies.
- 6 weeks of annual leave
- Hybrid working model
- Subsidised private health insurance and discounts on our products and services
- Fantastic central location in Surry Hills
- Employee well-being programme
- An annual corporate wardrobe allowance
- 18 weeks paid parental leave for eligible employees
- Additional long service leave
Teachers Health was created by teachers for teachers over 65 years ago and is the only health fund exclusively for the education community. As a not-for-profit health fund, we exist for our members covering the lives of over 400,000 teachers, education staff & their families.
We value diversity and inclusion and encourage applications from people with diverse backgrounds including First Nations people, people with disability, people from diverse cultural and linguistic backgrounds, and people that identify as LGBTQIA+.
Applicants can request an adjustment at any stage during the recruitment process by getting in touch with us.
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