Gaming Industry Liaison

6 days ago


Geelong, Victoria, Australia Entaingroup Full time

We're on a mission to revolutionise the world of sports and gaming venue entertainment. Our team is dedicated to delivering exceptional customer experiences, fuelled by creativity, innovation, and a strong connection between our audience and industry.

Our Client Accounts department plays a critical role in driving sustainable wagering and delivering exceptional customer experiences. As a Business Development Executive (BDE), you will be responsible for driving customer acquisition, reactivation, and engagement. You will connect with customers both in-person and through digital communication channels, creating a positive and lasting impact on customer loyalty, satisfaction, and lifetime value.

We have a range of leading brands under the Entain umbrella, providing thrilling avenues for sports enthusiasts and racing aficionados alike. Through our venue partners, we offer non-stop entertainment through our line-up of brands from the Australian Poker League and SportsPick to the challenges of InnQUIZitive and many more.

This role is perfect for someone with 2+ years Sales and Customer Relationship experience within the wagering or gaming industry. You'll also need knowledge of wagering products with a passion for sports and racing. Excellent verbal and written communication skills are essential, as well as the ability to present oneself professionally.

  • Drive business growth through customer acquisition and reactivation, managing a select group of clients and maintaining regular one-on-one communications to build long-term relationships.
  • Provide proactive management services, including handling inquiries via phone, email, and SMS, and resolving any issues customers may encounter.
  • Utilise customer insights from player profiling to create targeted, personalised promotions and manage events and hospitality offerings.
  • Prioritise delivering exceptional customer experiences, ensuring the needs of customers are always the primary focus.
  • Represent the company in event creation and hosting, including weekly to monthly events and premier sport and racing events.
  • Proactively manage Safer Gambling (SG) and Anti-Money Laundering (AML) practices, advocating for safer gambling within Entain and the broader community, while ensuring full compliance with industry regulations.


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