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Brand Engagement Coordinator

2 months ago

Melbourne, Victoria, Australia adidas Full time

Purpose & Overall Relevance For The Organization

The Brand Activation Specialist plays a pivotal role within the adidas Pacific Brand Communications team, reporting directly to the Senior Manager of Brand Communications, PR & Media.

This position is designed to enhance the adidas brand image and meet commercial objectives through a comprehensive suite of marketing initiatives, encompassing both above-the-line (ATL) and below-the-line (BTL) marketing, media campaigns, public relations, events, social media, and internal communications.

This role offers a significant opportunity for career advancement in the marketing field with a globally recognized leader in the sporting goods sector.

Key Responsibilities

  1. Assist in the development and implementation of Brand Communication strategies for adidas Pacific, focusing on key categories such as Brand, Running, Football, Training, Outdoor, and Originals.
  2. Contribute to the planning and execution of paid media campaigns, including localization of assets, media purchasing, and communication with agencies.
  3. Ensure the successful execution of Category and Brand Plans, monitoring and reporting performance against established Brand and Business KPIs.
  4. Support daily operations within the Brand Communications department, including product procurement and invoice processing.
  5. Collaborate with Sports Marketing to drive local market seeding strategies, ensuring extensive social and media reach for key product campaigns.
  6. Conduct market analysis, focusing on competitor activities, consumer behavior, and category trends.
  7. Work in conjunction with Sports Marketing, Digital Activation, and Omni Channel teams to create integrated marketing strategies.

Key Relationships

  1. adidas Pacific Brand (Communications, CTC, Omni, Sports Marketing, Digital)
  2. adidas Pacific Customer Service
  3. adidas Pacific e-Commerce and Retail
  4. adidas Emerging Markets
  5. Advertising, Media, and Events agencies

Knowledge, Skills And Abilities

  1. Strong passion for sports and fitness
  2. Positive mindset with adaptability to changing environments
  3. Comprehensive understanding of the paid media landscape
  4. Ability to collaborate effectively in a dynamic team setting
  5. Proficient in data analysis and systems
  6. Excellent presentation and communication capabilities
  7. Strong time management skills
  8. Experience working cross-functionally within diverse teams
  9. Exceptional interpersonal skills, including relationship management and facilitation
  10. Basic proficiency in MS Office applications

Requisite Education And Experience / Minimum Qualifications

  1. University degree, ideally in marketing, business, or communications
  2. Minimum of 2 years of marketing experience
  3. Fluency in English

What's on offer?

The successful candidate will be offered a competitive salary along with a variety of adidas employee benefits, which may include:

  1. Performance bonuses and incentives recognizing your contributions.
  2. Generous discounts on all adidas products.
  3. Hybrid work arrangements, allowing for a mix of office and remote work.
  4. Flexible working hours.
  5. Annual gym membership to support your fitness goals.
  6. Investment in mental health and wellbeing through training and access to Employee Assistance Programs.
  7. Comprehensive parental benefits for both mothers and fathers.
  8. Engagement events throughout the year to foster a vibrant workplace culture.

About Adidas

adidas Pacific is committed to providing a modern and collaborative work environment that fosters innovation. We embrace a hybrid work model, balancing on-site and remote work to enhance productivity and employee well-being.

Please note that part of the recruitment process may involve a pre-employment criminal history check.

Note to agencies: adidas Pacific does not accept unsolicited calls or resumes from recruitment agencies. Please refrain from submitting any resumes or profiles to the adidas careers portal or personnel.