Media Planning Expert
1 month ago
We are seeking an experienced Media Planning Expert to join our team in Carat Melbourne.
Job DescriptionThe Media Planning Expert will be responsible for designing actionable communications strategies in collaboration with internal/external agency partners. This role involves providing tangible direction that brings the strategic direction to life in media, ensuring that strategic thinking is reflected in tangible campaign outcomes.
Main Responsibilities:- Drive the core functions of the strategic discipline: objective & challenge identification, target audience profiling & recommendation development, consumer journey mapping, insight & strategic territory identification, comms architecture design, media platform & principle development, topline media channel selection & orchestration, measurement framework development
- Position yourself as a valued member of the client team across your assigned client portfolio, balanced with the ability to focus on core accountabilities as a specialist resource
- Play an active role in identifying the local 'big bet briefs' that present opportunity to deploy the DFP strategic process or the potential for award-worthy work
- Be the champion of the client's target audience; actively delivering to Carat's Designing For People Proposition
The ideal candidate will have a strong understanding of the capabilities of both industry and proprietary tools and systems used within dentsu. Additionally, they should be able to guide junior team members on the outcomes they can support.
- Have a high level of competency in communications strategy development
- Versed in media connections planning
- Strong grasp of the media planning and buying landscape
We offer a range of benefits to support your career growth and well-being, including:
- Real flexibility to work when and where you feel most productive
- The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
- 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way
- Career Development and Learning & Development opportunities, including access to our global online dentsu University
Salary estimate: $120,000 - $150,000 per annum, depending on experience.
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