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Digital Experience Director

1 month ago

Sydney, New South Wales, Australia University of New South Wales Full time
Web and UX Manager

We are seeking a highly skilled Web and UX Manager to lead our digital experience team at the University of New South Wales. This is an exciting opportunity for a talented individual to shape the university's web presence and deliver data-driven, customer-centric web engagement initiatives.

About the Role
  • Lead the Web & UX Team: Oversee a team of experts to create personalized, streamlined web experiences for key audiences.
  • Implement Web & UX Strategy: Drive the delivery roadmap for UNSW's web strategy, focusing on Adobe tech and data integration for a connected customer journey.
  • Manage Web Presence: Oversee UNSW's web properties (home page, newsroom, study/faculty sites) ensuring a customer-focused, data-driven approach.
  • Drive Digital Enhancements: Manage end-to-end digital improvements using agile workflows, partnering with audience owners, vendors, and reporting on web performance.
  • Lead Web Design & UX Optimisation: Manage UX audits, design processes, and address customer pain points through iterative testing and improvements.
  • Collaborate Across Teams: Partner with IT, Future Students, Equity & Engagement teams, and external agencies to deliver accessible, on-brand web experiences.
  • Analyse Web Performance: Oversee reporting on website performance and audience behaviour, using data and user feedback to refine design and prioritize improvements.
  • Lead Conversion Rate Optimisation (CRO): Develop and manage a CRO program supporting both organic and paid marketing strategies.
  • Support Team Development: Guide team's UX capabilities, support digital adoption, and promote learning and implementation of new technologies.
Requirements
  • A relevant tertiary qualification and relevant experience or an equivalent level of knowledge gained through any combination of education, training, and student recruitment experience.
  • Experience working with website development platforms, with Adobe Marketing Cloud, specifically Adobe Experience Manager and Adobe Analytics experience required.
  • Understanding and experience with the application of UX design best practices.
  • Commercial acumen and knowledge of digital marketing / ecommerce, with an understanding of sales funnels and activation. Experience in student recruitment will be highly regarded.
  • People management skills with substantial experience in managing multiple direct reports and wider team, managing workloads and mentoring team members.
  • Excellent interpersonal skills and a demonstrated ability to engage people of all ages, including those from diverse backgrounds and cultures.
  • Excellent written and verbal communication skills and the ability to liaise effectively with all levels of students, staff and external stakeholders. High level of attention to detail and ability to work under pressure and to strict deadlines.
What We Offer
  • Flexible working options.
  • Career development opportunities.
  • $143,007 - $151,745 per annum (plus superannuation and leave loading).
  • 17% Superannuation contributions.
  • Additional 3 days of leave over Christmas period.
  • Discounts and entitlements (retail, education, fitness).