Marketing and Brand Development Director
1 month ago
We are seeking an experienced Marketing professional to join our passionate Marketing team as a Marketing Manager. In this position, you will play a key role in driving the iconic Stegbar and Regency Showerscreens & Wardrobes brands in an exciting period of transformation.
Job Description:- Drive strategic marketing and positioning strategy for Stegbar and Regency
- Prepare and implement the annual marketing plan
- Prepare annual marketing budget and manage marketing budget and expenditures
- Drive Stegbar's positioning in the Energy Efficiency space
- Own and drive content creation framework and brand storytelling for our Showroom and retail strategy
- Oversee and drive e-commerce marketing strategy
- Support new product launches via internal and external campaigns
- Manage relationships with preferred agencies and partners
- Develop marketing campaigns to drive brand awareness, customer acquisition and engagement
- Maximise outcome of media channels to drive business objectives and awareness
- Work with the digital team to maintain online tools
- Develop a strategic external comms strategy and content framework
- Develop and maintain marketing collateral and support tools
- Provide direction, guidance, and leadership to the Stegbar marketing team
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