Shopper Activation Manager

A rare opportunity has opened up to join an award-winning team and work on some of Australia's most iconic beer brands as our next Shopper Activation Manager. This is your chance to help shape a diverse portfolio with enormous scope to create high-impact, creative shopper activity that influences across the full path to purchase. The team recently won the Advantage Group Supplier of the Year, with standout mention of the Shopper Marketing group. We are ambitious, supportive, and operate as a true team, with a culture that puts people first and values work-life balance. Our newly certified B-Corp status reflects our commitment to responsible business practices.

If you've got the experience and a passion to drive shopper behaviour change, this is your moment. Roles like this are rare — so hit apply and don't let the opportunity pass you by.

This position is based in our Sydney CBD office, on a full-time, permanent basis. Working within a large shopper marketing team and reporting to our Customer Marketing Manager, our collective purpose is to partner with customers and stakeholders to create innovative solutions that win at the point of purchase. Your key responsibilities include (but are not limited to):

• Partnering with the Customer Marketing Manager, as well as the Brand, Category and Customer teams, to shape shopper plans grounded in shopper and retailer insights, bringing the XXXX, Tooheys and Hahn Brand Plans to life.
• Understanding and supporting customer strategies and key priorities, delivering on the three-way win without exception.
• Alongside two Activation Executives, helping to develop, manage, and execute innovative and impactful Shopper Marketing Campaigns across multiple channels and retailers, influencing shopper behaviour and delivering differentiated shopper experiences with best‑in‑class execution.
• Ensuring brand strategies and shopper marketing principles are upheld at all times.
• Collaborating with external agencies and suppliers to deliver best-in-class creative ideation and roll out across multiple and different activation tactics.
• Owning internal and external relationships, understanding the multiple processes across departments, and continuously developing and identifying improvements and efficiency opportunities.
• Overseeing the annual calendar and shopper brand budgets, ensuring projects are delivered within budget, on time and within strategy.
• Supporting the coaching and development of two Activation Executives.

• Minimum 5 years of experience in shopper marketing, brand marketing, shopper advertising or category management.
• Strong understanding of the shopper and how they behave on the path to purchase.
• Proven experience in delivering growth across a range of customers and channels.
• Outstanding presentation skills, able to present to a wide audience from Customer to internal stakeholders and agencies.
• Excellent project, budget and time management skills and the ability to meet multiple deadlines with fast turnaround.
• Outstanding verbal and written communication skills.
• Results-focused and solutions-oriented.
• Strong project management skills and ability to multi-task.
• Ability to think differently and take ownership and accountability.
• Agility to learn and be coached.
• Previous experience in liquor or FMCG retail is highly desired but not essential.

At Lion, we offer "growth on tap" and you'll get hooked on reaching higher with each new challenge. We have endless opportunities to learn and grow for those thirsting for more. We offer progressive flexibility, leave and wellbeing policies, backed by leaders who support the whole you. At Lion you don't have to choose – here you can win in work and life.