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Digital Marketing Strategist
1 month ago
Company Overview
Lendi Group is a dynamic and innovative company that has revolutionised the home loans industry with its cutting-edge technology and personalised experience.
We are passionate about fostering an environment where our team members feel valued, supported, and empowered to deliver exceptional results.
Salary: $80,000 - $110,000 per annum
Job Description
As a Digital Marketing Strategist at Lendi Group, you will be responsible for developing and implementing integrated marketing campaigns to drive online leads and engagement. You will work closely with our Performance team to develop and execute acquisition propositions for customers, brokers, and franchisees.
You will be the champion of digital marketing for both Lendi Group's Brokers and Customers, driving online leads and engagement through paid channels such as Search, Social, Display, Video, and Partnerships.
Key Responsibilities:
- Assist in the development and execution of integrated marketing campaigns to deliver against business objectives
- Ideate new acquisition opportunities to test and scale with the assistance of internal teams
- Manage digital activity within respective platforms such as Google Ads, Meta, TikTok, and LinkedIn Ads Manager, Digital Partnerships, and others
- Assist in managing digital partnerships (paid links, eDMs, content)
- Utilise internal analytics tools to identify key areas of opportunity across the acquisition portfolio
- Drive digital integration across all marketing activities including reporting and optimisation
- Provide ongoing support of national advertising media plans across offline and online media
- Work closely with state-based Marketing Managers to support regional marketing programs delivering state and regional acquisition targets
- Budget management, including budgeting, requisitioning, and invoicing
- Ensure brand consistency, integrity, and a consistent approach across all marketing communications
- Ensure all marketing meets legal, statutory, internal audit, and compliance standards
- Develop and maintain strong working relationships with key internal interfaces, marketing suppliers, agencies, media partners
- Assist in reporting performance outcomes to the Strategic Acquisitions Lead for circulation to the wider company
Required Skills and Qualifications
To succeed in this role, you will need:
- 1-3 years' digital marketing experience or equivalent
- Experience with Google Ads is essential
- Proven digital marketing campaign strategic thinking, project management, and accurate reporting of results
- Ability to proactively identify risks and communicate effectively to your Performance Manager
- Work collaboratively with other Business Units and team members
- Programmatic experience with DV360 is preferred
Benefits
We offer a range of benefits to support your career growth and well-being:
- Flexible working arrangements, including remote work options
- Extended Paid Parental Leave: we celebrate our growing Lendi Group family with up to 26 weeks leave for primary carers and up to 4 weeks for secondary carers
- An additional week's Loyalty Leave each year after reaching 3 years' service
Join Our Team
If you are a motivated and talented individual who is passionate about digital marketing, we would love to hear from you. Please submit your application, including your resume and a cover letter outlining your relevant experience and skills.
