
Digital Asset Manager
2 weeks ago
This role focuses on overseeing the Digital Asset Management system, internal design agency briefings and Jira marketing project support. Working in a cross-functional capacity, you will collaborate with the Global Marketing team and partner with Regional Marketing, Technology Services, Product and Legal teams.
- Manage the Digital Asset Management system including administration, training, adoption, governance and agency management
- Evaluate assets in the library to ensure accurate cataloguing, searchability and readiness for use by various teams and asset creators
- Collaborate with creative and translation agencies on the upload of assets
- Maintain and monitor the usage rights of related assets
- Identify opportunities within the global and regional teams to enhance metadata and usage
- Work closely with the Tech Services team to develop and release new features, integrations, automations and AI initiatives
- Regularly report on creative asset metrics and analysis
- Oversight of the Vault Support mailbox with timely responses to any queries
- Analyse all global and regional marketing briefs to verify accuracy, adherence to lead times and identify synergies across projects
- Lead weekly work-in-progress meetings with the design agency and monthly prioritisation meetings involving GTM team leads Follow up on pending information or escalate when required
- Ensure the design agency promptly uploads and accurately catalogues assets
- Review and approve PPD and SPD briefs in Jira - assign to relevant teams within the design agency and ensure briefs are addressed promptly
- Assist the design agency, global product and local product team with Jira queries and training for new team members. Assist with the creation of filters and dashboards when necessary
- Foster collaboration with others and contribute as a thought partner enabling broader success
- Support the development of our GTM Briefing Portal, working to identify additional briefing processes across global and regional teams
- Construct Jira workflows and enhancements to existing processes such as Promotional Management, Event Support and EDM Workflows
- Collaborate with internal stakeholders to map out cross-functional processes and configure JIRA projects in collaboration with our development team
- Conduct training sessions and develop training material for new briefing processes
- Maintain documentation of Jira and Confluence implementations and administrative settings
- Testing & QA of new workflows and evolutions
- Minimum 3-5 years' experience in marketing operations, digital or project management
- A proven ability to prioritise, organise and implement efficient and effective systems
- A track record of being process- and detail-oriented with demonstrated self-motivation and follow-through on projects
- Demonstrated ability to empathetically enforce compliance with related guidelines
- Proven ability and desire to have a deep comprehension and understanding of the product
- Experience in project and stakeholder management, process improvement and planning
- Excellent problem-solving skills with proven experience in identifying and solving complex problems quickly and effectively
- Familiarity with digital asset management software and project management tools; preferred experience with Brandfolder, Jira, Confluence and SharePoint
- Experience working in a fast-paced and challenging, global environment
- Tertiary qualifications in marketing or project management
- The ability to articulate technical concepts to non-technical stakeholders
- Experience working with metadata, taxonomy, digital rights, search facets, and web-publishing processes
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