Ancillary Product Specialist

2 days ago

Brisbane, Queensland, Australia Virgin Australia Full time
Ancillary Product Specialist Role

We're seeking a highly skilled Ancillary Product Specialist to join our team at Virgin Australia. As a key member of our ancillary product team, you'll play a crucial role in nurturing our existing flight ancillary products and driving growth through innovative strategies.

Key Responsibilities:
  • Optimise Digital Conversion: Analyse shopping behaviours and influence booking workflows to increase digital conversion across our ancillary product portfolio.
  • Enhance Ancillary Products: Identify opportunities to strengthen the customer proposition by enhancing our ancillary products.
  • Subject Matter Expert: Serve as a subject matter expert for our baggage and fee portfolios, providing valuable insights and guidance to the team.
  • Financial and Operational Performance: Manage financial and operational performance to agreed specifications, ensuring the success of our ancillary products.
  • Attachment Rate Growth: Increase attachment rates across all distribution channels of our ancillary product portfolio.
  • New Product Onboarding: Assist with the onboarding of new ancillary products, ensuring a seamless integration into our existing portfolio.
  • Merchandising Strategy: Contribute to the development of our merchandising strategy, identifying opportunities to increase ancillary revenue.
  • Tactical Roadmap Initiatives: Collaborate with the Ancillary Merchandising and Tactical Manager to design, brief, and execute tactical roadmap initiatives to drive ancillary revenue growth.
  • Competitor Analysis: Review product types and competitor markets to inform our digital selling proposition and drive revenue growth.
  • Customer Feedback: Act upon customer feedback, contributing to improved customer experience and increased likelihood to recommend metrics across digital touchpoints and specific product areas.
  • Performance Management Reporting: Contribute to performance management reporting, providing valuable insights to inform business decisions.
  • Innovation and Partnerships: Actively seek opportunities to innovate with partners, improving guest experience, reducing costs, and driving growth opportunities.
Requirements:
  • Digital Purchasing Behaviour: Knowledge of best practice digital purchasing behaviour and merchandising techniques to maximise conversion rates.
  • E-commerce Experience: 2+ years of experience in an e-commerce role in the airline or travel industry.
  • EMD and Ancillary Products: Understanding of EMDs and ancillary products within the GDS space.
  • Commercial Awareness: Demonstrated results in highly commercial environments, with a strong understanding of business acumen.
  • Relationship Building: Proven ability to build strong stakeholder relationships and navigate complex organisational accountabilities.
  • Business Improvement: A planned and systematic approach to business improvement, relying on detailed analysis and collaboration to produce specific outcomes.
  • Communication Skills: Excellent written and verbal skills, with the ability to communicate complex thoughts and ideas clearly.
What We Offer:
  • Discounted Air Travel: Heavily discounted air travel for you and your loved ones, including $1000 worth of travel credits per year.
  • Flexible Working Arrangements: Flexible working arrangements, including work hours and work from home.
  • Travel Discounts: Discounts on travel insurance, car hire, accommodation, and experiences worldwide.
  • Virgin Australia Lounge Membership: Discounted Virgin Australia Lounge membership.
  • Hospitality and Retail Discounts: Hospitality, retail, technology, beauty services, and wellness discounts.
  • Wellness Support: Wellness support, including the betterme digital wellbeing platform.
  • Employee Assistance Program: A comprehensive Employee Assistance Program, offering confidential coaching and support from qualified professionals for all aspects of life – physical, mental, social, and financial.
  • Dress for Your Day: Enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you.

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