Luxury Digital Performance Strategist

4 weeks ago

Sydney, New South Wales, Australia Onset Group Full time

Established in Australia, Onset Group is a leading luxury retail brand partnering with customers to provide exceptional online and instore shopping experiences.

The company offers premium quality products combined with cutting-edge technology. A new role has been created for a Head of Digital Performance to guide the digital performance strategy, ensuring seamless digital customer engagement aligned with the luxurious brand image.

This position involves developing and implementing data-driven strategies to optimise global digital marketing performance. The ideal candidate will oversee all aspects of digital marketing including paid search, social media, SEO, digital campaigns, email marketing and web analytics, enhancing digital customer engagement, maximising ROI and amplifying the brand across global markets.

Key Responsibilities
  • Strategic Leadership:
    • Develop and execute a comprehensive digital performance strategy aligned with overall business objectives.
    • Lead, motivate and inspire a team of specialists to drive growth, engagement and conversion across all digital channels, balancing short-term goals with long-term brand growth and digital customer engagement.
    • Provide leadership, guidance, structure and accountability across the team including budget allocation, shifts in audience targeting, channel mix and new platform testing, creating a faster, more efficient workflow.
    • Workforce planning/resource allocation to cover for leave, peak or seasonal demands.
  • Performance Optimisation:
    • Analyse and interpret data to identify trends, insights and opportunities for optimisation.
    • Implement A/B testing and other performance enhancement tactics to improve campaign effectiveness.
  • Cross-Channel Ownership and Coordination:
    • Oversee integrated digital campaigns, ensuring consistent messaging and branding across all digital platforms as well as cohesion with offline marketing initiatives to drive quality traffic, engagement and conversions.
    • Collaborate with content, creative and brand teams to develop compelling campaigns that resonate with target global audiences.
  • Digital Feed Management:
    • Build, manage, and optimise digital feeds across multiple platforms (e.g Google Shopping, social commerce, affiliate networks) to drive performance and ensure products are displayed accurately and effectively.
    • Coordinate with e-commerce and product teams to maintain data integrity and align feed updates with inventory and product changes.
  • Data Flow and Management:
    • Ensure efficient and accurate data flow across digital platforms to support campaign tracking, performance monitoring and attribution.
    • Manage integrations with Marketing Cloud and external databases to support comprehensive data management for segmentation and personalisation.
  • SQL and Custom Data Segmentation:
    • Use SQL to create custom data segments, queries, and reporting for precise audience targeting and insights.
    • Leverage data within Marketing Cloud and integrate it with external databases to support highly targeted campaigns.
  • Market Growth:
    • Tailor digital marketing strategies for both established and growth markets, ensuring a localised approach that reflects the unique characteristics of each market.
  • Analytics and Reporting:

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