Global Brand Director

2 weeks ago

Sydney, New South Wales, Australia beBeeBrandLeader Full time $200,000 - $250,000

As a leader in the industry, you will have the opportunity to shape the future of a beloved brand.

Job Description:

The ideal candidate will be responsible for leading the strategic direction, marketing execution, and team management for a premium spirit brand in Australia.

This role requires a high-performing leader who can drive continued growth through innovation, creativity, and commercial excellence.

Key responsibilities include:

  • Developing annual brand plans and owning a significant brand investment budget to ensure impactful, efficient spend.

  • Partnering with sales and channel teams to activate marketing strategies seamlessly across all touchpoints.

  • Managing end-to-end campaign execution in collaboration with creative, media, experiential, and digital agencies.

  • Providing strong commercial insight, leveraging analytics and insights to inform decisions and optimize spend.

  • Driving innovation and long-term portfolio development in partnership with regional and global teams.

  • Overseeing performance tracking, measurement, and continuous improvement of all brand-building activities.

  • Championing brand health, team culture, and strategic influence across internal and external stakeholders.

  • Leading sponsorship negotiations and brand partnership development aligned to brand values and growth goals.

Requirements:

To be successful in this role, you will need:

  • A proven ability to lead and develop high-performing teams in a fast-paced, consumer-centric environment.

  • 8+ years in brand strategy and category growth roles, including at least 5+ years in leadership positions.

  • A strong understanding of marketing fundamentals across ATL, BTL, digital, and experiential channels.

  • Demonstrated commercial and financial acumen, including ownership of significant marketing investment.

  • Experience developing and executing large-scale brand plans within FMCG or premium brand environments.

  • Tertiary qualification in Marketing, Business, or a related field.

  • Local market experience and activation knowledge.

What We Offer:

As a valued member of our team, you will receive a competitive remuneration package, inclusive of total rewards designed to engage our people and drive sustainable growth. You will also have access to a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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