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Digital Experience Strategist

3 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $75,000 - $105,000
Job Description

As a strategic and innovative Digital Content & Social Media Specialist, you will play a critical role in defining and executing our digital communications strategy to enhance brand awareness, drive engagement and foster community across our digital platforms.

You will be responsible for leading and executing our digital presence and elevating our brand through powerful, engaging content that resonates with our clients and showcases our leadership in design and craftsmanship.

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  • Develop and implement a comprehensive digital content strategy plan across all digital channels.
  • Create, curate and manage content across various social media platforms in partnership with creative teams.
  • Execute performance marketing plans, implementing best practices and optimising performance based on data in partnership with digital agencies and regional leads.
  • Support website digital experiences, including e-commerce campaigns, creative planning and SEO in partnership with the Head of E-commerce.
  • Manage email content planning and execution, including creative briefings alongside marketing leads.
  • Grow and manage the company's social media presence (Instagram, Facebook, LinkedIn, TikTok, YouTube).
  • Partner with global stakeholders for ideation, campaign planning, and channel management.
  • Collaborate with internal teams to capture stories, updates, and campaign moments.
  • Monitor and track performance across channels using analytics tools and report on engagement and its impact on business goals.