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Category Marketing Strategist

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Sydney, New South Wales, Australia Randstad Full time

{"h1": "Category Marketing Lead Role at Randstad", "p": "At Randstad, we are seeking a skilled Category Marketing Lead to drive product success and support our commercial objectives. As a key member of our marketing team, you will be responsible for developing and executing comprehensive product marketing strategies that deliver measurable ROI and align with our overall marketing goals.", "ul": [{"li": "Develop and execute category marketing plans to boost market penetration and brand presence."}, {"li": "Manage product positioning and messaging to communicate value and differentiation effectively."}, {"li": "Provide critical support during promotional campaigns, driving innovation to set our category apart."}], "h2": "Key Responsibilities", "p": "As a Category Marketing Lead, you will be responsible for the following key responsibilities:", "ul": [{"li": "Lead the development and execution of category marketing strategies and plans."}, {"li": "Analyze customer needs and competitor activities to inform and enhance marketing plans."}, {"li": "Oversee product marketing initiatives to boost market penetration and brand presence."}], "h2": "Requirements", "p": "To be successful in this role, you will need to have the following skills and experience:", "ul": [{"li": "Bachelor's degree in Marketing or a related field."}, {"li": "4+ years experience in product marketing, preferably in a B2B setting."}, {"li": "Expertise in verbal communication."}, {"li": "Customer and market analysis."}, {"li": "Strong stakeholder engagement experience."}], "h2": "Success Measures", "p": "Your success in this role will be measured by the following key performance indicators:", "ul": [{"li": "Achieve growth in EBIT and total sales."}, {"li": "Successfully launch and promote new products, meeting or exceeding forecasts."}, {"li": "Maintain strong stakeholder engagement and embody company values in all activities."}]