Marketing Strategy Leader

2 days ago

Sydney, New South Wales, Australia beBeeBrand Full time $120,000 - $180,000
Senior Brand Manager PositionWe are seeking an experienced Senior Brand Manager to lead the strategic direction and management of key brands within our portfolio in Australia and New Zealand.This role is crucial for driving brand growth, market positioning, and ensuring successful product launches and campaigns. To succeed, you'll need strong leadership skills, commercial acumen, experience with forecasting and analytics, launching new products, and a deep understanding of the pharmaceutical industry.Key Responsibilities:
  • Develop and implement brand strategies and marketing plans to drive brand performance and market share.
  • Lead the planning and execution of brand campaigns across multiple channels.
  • Conduct market research and competitive analysis to inform brand positioning and identify growth opportunities.
  • Collaborate with cross-functional teams to align on brand objectives and strategies.
  • Manage brand performance, providing insights and recommendations for continuous improvement.
Requirements:
  • Bachelor's degree in marketing, Business, Life Sciences, or a related field (Master's / MBA preferred).
  • 4-8 years of experience in brand management or marketing, with a track record of success in the pharmaceutical, life science, healthcare industry.
  • Hands-on position from strategy to execution.
  • Experience in new product launches and mature brands.
  • Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
  • Excellent communication and presentation skills, with the ability to influence senior stakeholders.
What We Offer:
  • Generous leave and wellbeing benefits.
  • Commitment to ongoing personal & professional growth via a blend of learning opportunities.
  • Parking available at our site.
  • Opportunity to join a leading global organisation.

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