Participation Growth Manager

5 hours ago

Melbourne, Victoria, Australia AFL Australia Full time
About Us

The Australian Football League (AFL) is a leading sports organization that works tirelessly to enhance and grow the game of Australian football. With a presence in all states and at all levels, we strive to deliver high-quality programs and events that cater to the needs of our fans, communities, and stakeholders.

About the Role

The Participation Growth Manager is a key leadership position that plays a critical role in driving participation growth across Regional Victoria. This role requires a strong understanding of the regional sporting landscape and the ability to develop and implement strategic plans to increase participation in Auskick, Superkick, Community Football, and NINES programs.

Key Accountabilities
  • Develop and maintain key relationships with AFL Victoria, Community Leagues, and AFL Clubs
  • Oversee the development of bespoke plans for every Local Government Area (LGA) in Victoria, including product selection, workforce composition, and delivery methods
  • Develop and implement targets and KPIs aligned with AFL Victoria's Participation Action Plan, focusing on schools, Auskick, Superkick, NINES, and Community Football numbers
  • Identify and research key issues impacting community football leagues, clubs, and Auskick centers to inform programming and resource requirements
  • Monitor transition from schools and Auskick participants into Auskick Juniors, Superkick, and NINES programs, and identify patterns and trends
  • Prepare regular reports across all participation and competition segments, highlighting concerns and articulating the 'why'
  • Manage budgets for all programs and staffing, and be accountable for delivering against established KPIs
  • Support appropriate reporting to advocate the work of AFL Victoria
  • Support the team and lead as a subject matter expert on program areas
  • Contribute to key projects within and outside of core role
  • Support and contribute to the success of the broader team
Our Ideal Team Member

We are seeking an exceptional leader with a strong track record of driving participation growth and developing strategic plans. The ideal candidate will possess:

  • Exceptional leadership and management skills, with experience in motivating and influencing personnel and teams
  • Exceptional strategic thinking and planning ability
  • High-level ability to hit targets and reach high-level results
  • Expertise and experience in leading and implementing change
  • Competency in budget management
  • Highly driven and ability to lead big-picture thinking
  • Knowledge of AFL Victoria development programs and their impact on the sports industry
  • Ability to identify opportunities to develop and sustain productive relationships with stakeholders
  • Capability to establish and prioritize tasks to achieve objectives
  • 5-10 years' experience in a similar role or field
  • Exceptional communication skills
  • Understanding of the unique challenges of participation and barriers to participation
  • Understanding of cost-benefit analysis concepts for the rationalization of programs and ability to develop targets and budgets
  • Strong administration skills, including experience with Microsoft software
  • Experience in bringing together diverse thinking and ideas
  • Demonstrated personal initiative and drive
  • Highly developed verbal and written communication, interpersonal, presentation, and negotiation skills
  • Experience working with volunteers
  • Degree in a related field (e.g. Sports Management or Business) or equivalent experience
  • Knowledge of AFL Victoria development programs and their impact on the sports industry
Our Culture

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate.

The Perks
  • Play The Day Your Way – a flexible approach to your working life
  • My Development – lean into the AFL's My Development program consisting of on-the-job training, coaching, and mentoring, and formal learning
  • Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
  • My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
  • AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends

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