Health and Wellness Social Media Specialist

3 weeks ago

Sydney, New South Wales, Australia INAUTALENT Full time
About INAUTALENT

INAUTALENT is a fast-growing Australian health and wellness startup dedicated to delivering personalized vitamin packs straight to customers' doors.

Role Overview

This role involves being at the heart of our brand's digital voice, sharing the product's wellness journey on platforms like Instagram and TikTok. As a Health and Wellness Social Media Specialist, you will be responsible for managing social media accounts, creating engaging content, and building strategies to increase brand awareness and engagement.

Key Responsibilities
  • Social Media Management: Manage Instagram and TikTok accounts, create and post visually appealing content that reflects the brand's health and wellness focus.
  • Content Creation: Film, edit, and post short-form videos that resonate with a health-conscious audience, especially Gen Z.
  • Performance Monitoring: Track and analyze social media performance, adjusting strategies based on insights and data.
  • Community Engagement: Respond to comments and direct messages to foster engagement and build relationships with the audience.
  • Affiliate Management Support: Assist with managing affiliate activities, ensuring content aligns with the brand, and supporting admin tasks.
Requirements

We are looking for someone passionate about health and wellness, with a creative flair for content creation. The ideal candidate should have:

  • A degree or Master's in Marketing, Communications, Business, or a related field.
  • Proven experience managing social media accounts, especially Instagram and TikTok.
  • Experience with content creation tools like Canva or Adobe Creative Suite.
  • Native English speaker or equivalent fluency, with a strong understanding of social media trends.
Benefits

This role offers a unique opportunity to make a real impact in the health and wellness industry. You will receive a monthly allowance to reimburse expenses and work in a hybrid arrangement. With a close-knit team, you'll enjoy lots of exposure, hands-on experience, and autonomy.

Compensation

The estimated salary for this role is $65,000 per annum, taking into account the Sydney location and industry standards.

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