Marketing Campaign Specialist

4 days ago

Sydney, New South Wales, Australia beBeeCampaign Full time $100,000 - $150,000
Marketing Campaign Specialist

The successful candidate will be responsible for developing and implementing end-to-end marketing campaigns across multiple channels, with a focus on generating qualified sales pipeline. This includes owning the strategy, planning, budget, and delivery of marketing campaigns that meet or exceed quality pipeline generation goals.

Campaign performance will be analyzed using core marketing tools such as Salesforce, Marketo, and Google Analytics. The ideal candidate will utilize these tools to identify opportunities to optimize conversion rates and campaign effectiveness.

The Marketing Campaign Specialist will work closely with internal stakeholders, including sales, customer success, and external stakeholders, such as media agencies and content producers. Strong communication and collaboration skills are essential in this role.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies to achieve business objectives
  • Manage budgets and resources to ensure effective campaign execution
  • Collaborate with cross-functional teams to align marketing efforts with business goals
  • Analyze campaign performance and make data-driven recommendations for improvement

Requirements:

  • 7+ years of experience in developing marketing campaigns
  • Strong analytical and problem-solving skills to drive campaign optimization
  • Excellent communication and collaboration skills to work effectively with internal and external stakeholders

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