Marketing Campaign Specialist

3 days ago

Sydney, New South Wales, Australia ReadyTech Full time
Marketing Campaign Specialist - Acquisition

Join to apply for the Marketing Campaign Specialist - Acquisition role at ReadyTech

Marketing Campaign Specialist - Acquisition

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About Us

Making a meaningful difference with mission-critical software that empowers communities to thrive.

About Us

Making a meaningful difference with mission-critical software that empowers communities to thrive.

ReadyTech is more than just a one-trick pony playing in one market with one product, or one customer. We re-imagine, design, develop and deliver technology to solve our customer's diverse problems – supporting multiple businesses across a variety of markets to be ready for anything.

We're an ASX-listed company which means we are stable, have a strong track record of sustainable growth and have a significant number of long-term customers. So, what does this mean for you? It means we can offer you an experience that will push you to be your best, provide career-building challenges, and that will offer you numerous growth opportunities that can't be found in any other company.

It's an inclusive environment where there is no place for politics, where we get our heads together to solve the problems that really matter to our customers, and where we always stay focused on our north star – the communities we serve, and society at large.

The Key Accountabilities Of The Role

  • Lead the development and execution of acquisition campaigns that generate new leads and build qualified pipeline across key industry segments.
  • Drive prospect progression through early to mid-funnel stages – from awareness through to engagement, MQL and sales-ready.
  • Collaborate with the Email & Paid Media Specialist to deliver and optimise digital-first, always on and campaign-based programs.
  • Partner with Industry Marketing Leads to shape campaign plans aligned to audience insights, GTM priorities and segment-level messaging.
  • Work with the Brand, Content & Experience team to brief, align and activate content assets in support of campaign goals.
  • Identify opportunities for testing, iteration and continuous improvement in messaging, targeting, and channel strategy.

The Key Responsibilities Of The Role
  • Plan and manage the end-to-end delivery of acquisition-focused marketing campaigns across paid, inbound, and digital channels.
  • Translate campaign objectives into executable tactics and clear briefs – aligning stakeholders on timing, target audience, and campaign flow.
  • Activate campaign assets through appropriate channels in collaboration with media and content partners.
  • Coordinate with Industry Marketing Lead and Sales teams to ensure campaign readiness, effective lead handover, and alignment on qualification criteria.
  • Monitor channel performance and lead-stage conversion in partnership with the Marketing Ops & Analytics team.
  • Apply a test-and-learn approach to campaign sequencing, messaging and audience engagement tactics.
  • Maintain visibility across campaign calendars, ensuring alignment with wider marketing and GTM activity.

The Key Requirements For The Role
  • Strong campaign planning and execution capability, with a focus on top and mid-funnel performance.
  • Collaborative and highly organised, with strong stakeholder management and project coordination skills.
  • Commercially aware and motivated by growth, pipeline contribution and sales enablement.
  • Comfortable working across teams, channels and campaign formats in a fast-paced environment.
  • Clear communicator with a proactive, solutions-oriented mindset.
  • Understanding of B2B buyer journeys and full-funnel marketing strategy.
  • Familiarity with digital acquisition channels (e.g. LinkedIn, Google Ads), inbound tactics, and lead conversion best practices.
  • Working knowledge of CRM and marketing automation platforms (Salesforce preferred).
  • Awareness of how campaign roles integrate with brand, content, and marketing ops.
  • 5+ years' experience in B2B campaign marketing or demand generation roles, ideally within SaaS or technology-driven organisations.
  • Demonstrated experience running multi-channel acquisition campaigns and improving funnel conversion outcomes.
  • Proven ability to work cross-functionally to deliver campaigns that generate measurable impact.

Why you should become a ReadyTecher:
  • A day off for your birthday- hip hip hooray
  • Additional 4 days of leave each year
  • ReadyTecher Awards each quarter with the chance to win flights and accommodation to Hamilton Island
  • Hybrid work, with in-house baristas in Australia via the Ready Beans team
  • Access to Sonder- a technology-driven platform supported by safety, medical and mental health experts - available 24/7
  • Paid parental leave
  • Additional paid leave for miscarriage, endometriosis and menopause
  • Volunteer leave
  • Flu vaccinations
  • And plenty of ReadyTech merch drops along the way

ReadyTech is committed to seeing things through each other's eyes. We invest deeply in relationships by offering positivity, fairness and empathy in every interaction and love that everyone is different. We're proud to be an equal opportunity employer that celebrates our diversity of race, beliefs, sexual orientations, gender identities, age, disability status, marital status and more - so that every single one of us can feel like we belong.

As part of our commitment to ensuring a safe and secure working environment for all employees and in compliance with Australian regulations, please note that if selected for this role, you will be required to complete a comprehensive police check and an Australian working rights check. Should you have any questions or concerns regarding these requirements, please feel free to contact us.

So, if you are ready for anything, please apply today. Please note that if your application is progressed to the next stage, we will send you some testing to complete as part of your application as we have found this helps us to quickly identify potential ReadyTechers

Position description Apply now

ShareSeniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales

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