Fitness Channel Development Manager

2 days ago

Melbourne, Victoria, Australia beBeeBusiness Full time $90,000 - $120,000

Drive growth and success in the fitness industry with a dynamic role.

Craft your future with a leading beverage company, powered by quality, craftsmanship, and a strong sense of purpose. Our market-leading portfolio boasts over 40 brands, including Jim Beam and Maker's Mark Bourbon, Hibiki Japanese Whisky, Canadian Club Whisky, -196, V Energy, Maximus, and Suntory BOSS Coffee.

The Opportunity

Join our team as a Business Development Manager to take the Celsius brand to the next level within the fitness channel (Gyms & Supplements Stores). CELOSUS inspires people to LIVE FIT by empowering them to achieve their daily goals and maintain an active lifestyle.

This is an exciting opportunity to lead from the front—building impactful partnerships, sharing the Celsius story, and driving sustainable, long-term growth.

Key Responsibilities:

  • Win new business – Identify, target, and convert opportunities in the fitness channel through cold calls, presentations, and trade show networking.
  • Expand Celsius' reach – Increase physical availability, visibility, and distribution across gyms, studios, and other fitness outlets.
  • Build powerful partnerships – Work closely with internal National & Key Account Managers to bring customers on board, set them up for success, and execute impactful promotional activity.
  • Deliver on strategy – Execute channel plans, fridge placements, and partnership programs that put Celsius in the spotlight.
  • Manage the numbers – Keep trade spend within budget, forecast sales, and track performance against KPIs.
  • Be the face of Celsius in fitness – Respond to customer needs quickly, represent the brand at industry events, and bring the energy everywhere you go.

Required Skills and Qualifications:

  • A passion for the fitness industry – whether through personal interest, hobbies, or previous work in gyms, sports nutrition, or supplements.
  • Sales experience, proven success in business development or new business generation, ideally within beverages, FMCG, fitness, or supplements.
  • A hunter mindset – proactive, persistent, and passionate about winning, with a track record of identifying opportunities and turning them into lasting partnerships.
  • Strong relationship-building skills and the ability to influence stakeholders at all levels, from gym owners to national distributors.
  • Knowledge of the gym and fitness supplements space (e.g., Nutrition Warehouse) and how to build commercial partnerships in the channel.

What's in it for you?

  • Enjoy flexibility and autonomy in your work environment.
  • Grow your career – we like to promote from within and have incredible learning and development opportunities around the world.
  • Generous incentives to reward your hard work.
  • An inclusive parental leave policy for both primary and secondary caregivers.
  • Gradual return to work to help you transition back from parental leave.
  • Flexible working – flexible hours and hybrid working.
  • We are committed to giving back to our communities, so we provide you with volunteer leave to do so.

Our Commitment:

At our company, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, colour, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

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