Senior Customer Lifecycle Manager

7 hours ago


Melbourne, Victoria, Australia beBeeCustomerLifecycle Full time $100,000 - $120,000
Job Opportunity: Customer Lifecycle Specialist

This position plays a pivotal role in driving customer lifecycle and marketing automation solutions across the business.

The Senior CRM Specialist will lead our CRM marketing efforts, mapping end-to-end journeys and building automations to segment audiences and analyze results.

You will be responsible for:

  • Collaborating with the CRM project team to build and launch a new CRM platform for marketing, CX, and compliance.
  • Leading the development of customer lifecycle activity using martech solutions to deliver onboarding, automated, and personalized experiences across email and SMS channels.
  • Coordinating and maintaining data workflow processes from sources to CRM to ensure effective use of all new CRM features.
  • Executing personalized 1:1 communications for campaigns and marketing initiatives, ensuring aligned messaging and direct communications best practices.
  • Tracking performance across KPIs (opens, clicks, conversions, revenue) and setting up dashboards for reporting.

In this role, you will have the opportunity to work with a passionate team dedicated to making a positive difference in the community.

We are looking for someone with 3+ years of experience managing CRM platforms and marketing automation, as well as strong skills in email and SMS campaign creation, including copy, design, templating, testing, and optimization.



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