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Brand Marketing Manager

2 months ago

Sydney, New South Wales, Australia Montu Full time
About the Role

We are seeking a highly skilled Brand Marketing Manager to join our team at Montu. As a key member of our marketing department, you will play a pivotal role in creating and executing the brand strategy for our Leafio channel.

Key Responsibilities
  • Brand Strategy & Development:
    • Develop and implement strategic brand plans that position Montu as a best-in-class, trusted leader in pharmaceutical wholesaling, aligning with business goals and enhancing market position.
    • Conduct market research to understand customer needs, competitive landscape, and industry trends, using insights to inform brand strategies and marketing initiatives.
    • Develop, maintain, and enforce brand guidelines to preserve brand integrity.
    • Ensure brand consistency across all marketing touchpoints and channels.
    • Identify growth opportunities for Montu.
    • Craft clear and compelling brand messaging and unique value proposition to ensure competitiveness in-market.
    • Work closely with category, commercial, sales, and creative teams to integrate brand messaging into all aspects of Montu marketing and communications.
    • Responsible for communicating Montu's unique value proposition, acting as the brand champion, overseeing its successful application both within and outside the organization.
  • Campaign Management:
    • End-to-end execution of multi-channel marketing campaigns, including digital, print, webinar, podcast, and events, targeting a pharmacy audience.
    • Brief external agencies where required.
  • Project Management:
    • Coordinate and collaborate with internal teams to ensure seamless project execution.
    • Adhere to project timelines, resources, and budgets to ensure on-time and on-budget delivery.
    • Escalate any potential roadblocks or challenges throughout the project lifecycle.
    • Manage project stakeholders, ensuring they are well informed of project status and updates.
  • Marketing Collateral Creation:
    • Work with creative and content teams to develop marketing materials, including eDMs, brochures, flyers, banners, presentations, digital assets, merchandise, and conference tradeshow booths.
    • Ensure brand consistency is maintained across all communications and collateral across the Montu channel.
  • Content Creation:
    • Spearhead thought leadership initiatives, collaborating with internal and external experts to create compelling content that showcases Montu's expertise.
    • Work with internal training teams and SAGED platform to optimize content targeted at pharmacies and drive value to Montu's offering.
    • Develop and maintain all pharmacy marketing and educational tools and documents.
    • Brief content writers and ensure content delivered is aligned to brand tone of voice and resonates with the audience.
  • Product Strategy:
    • Work with the Category team to understand their supplier strategy and align on activities to meet their KPIs and overall business goals.
    • Ensure supplier product assets meet Montu-branded guidelines.
    • Increase margin share of Montu products across our customers by implementing activities that drive awareness, education, and sales.
  • Event Management:
    • Identify event opportunities and project manage events with the Marketing Coordinator.
    • Provide brand support for all events.
    • Measure success of brand/product-related events.
  • Reporting & Regulations:
    • Analyse campaign performance metrics and use data-driven insights to optimize brand strategy and drive continuous improvement.
    • Adhere to TGA regulations regarding the responsible marketing of medicines.
    Requirements
    • Bachelor's degree in Brand Management, Marketing, Business Administration, or a related field.
    • Demonstrated experience as a Marketing/Brand Manager in the healthcare marketing industry, with pharmacy marketing experience ideal.
    • Proven experience developing marketing plans that generate growth.
    • Experience developing and executing successful strategies and campaigns.
    • Exceptional project management experience with the ability to manage multiple projects simultaneously and deliver in a fast-paced dynamic work environment.
    • Experience developing marketing campaigns to a clinical audience with proven success.
    • Demonstrable ongoing professional development in the field of brand management, including a strong understanding of branding and marketing principles.
    • Strong understanding of a clinical audience to ensure campaigns effectively target and engage the intended audience.
    • Exceptional verbal, written, and interpersonal communication skills, including evidence of building networks and collaborative working arrangements with diverse stakeholder groups.
    • Demonstrated ability to work with cross-functional teams and meet deadlines.
    • Established analytical and problem-solving skills, including proven ability to analyze and understand complex information, business processes, and concepts.
    About Montu

We are a highly motivated, agile team where your ideas and work will directly influence the direction and progress of an expanding global company in a hyper-growth phase. We pride ourselves on our collaborative and driven culture and offer opportunities for advancement to high achievers. Other benefits include:

  • Gaining access to SAGED courses and more through the Greenhouse learning platform, fostering continuous growth and development.
  • Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
  • The freedom of a full-time, work-from-home role.
  • Access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities.
  • Mental health support through our wellbeing platform, Unmind.
  • A private health insurance discount through Medibank.
  • Up to 8 weeks of paid parental leave.
  • Swag kits to celebrate key milestones in your journey with us.
  • Enhancing your home office with our ergonomic equipment reimbursement benefit.
  • Being part of one of the fastest-growing industries in Australia, improving the lives of hundreds of thousands of patients.