Strategic User Engagement Specialist

3 days ago

Sydney, New South Wales, Australia beBeeGrowth Full time $150,000 - $180,000
Unlock Growth in the Australian Crypto Market

As a seasoned growth marketing expert, you'll take on the challenge of driving user engagement and retention after their first trade on our leading crypto exchange platform. Your mission is to craft a strategic framework for post-first-trade users, focusing on converting initial activity into consistent participation, feature adoption, and long-term value.

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  • Post-Trade Lifecycle Strategy

Lead the end-to-end strategy for the Australian user journey after the first trade—from second transaction through to deeper product engagement and reactivation.

  • Identify and prioritise key Australian user segments (e.g., buy-and-hold investors, day traders, dormant accounts) and develop targeted lifecycle approaches.
  • Work closely with Product and Data teams to define key milestones such as time-to-second-trade, product depth, and feature utilisation.
Product & Local Experience Optimisation

Collaborate with Product to localise and optimise in-app journeys, prompts, and education touchpoints that support user confidence and re-engagement.

  • Provide Australian market insights to influence product development, retention mechanics, and regulatory-sensitive design choices.
  • Drive awareness and adoption of key features (e.g., Earn, Staking, Dollar-Cost Averaging) relevant to the local user base.
Lifecycle Collaboration

Work with CRM and Content teams to support lifecycle messaging strategies with data insights, user segmentation, and journey logic tailored to Australian customers.

  • Ensure lifecycle communications align with ASIC guidelines, risk disclosures, and local compliance requirements.
User Insights & Growth Experiments

Analyse Australian user behaviour through platforms like Mixpanel, GA4, Amplitude, or Looker to identify drop-off points and engagement opportunities.

  • Lead A/B tests and experiments to increase retention, engagement, and feature depth, especially among high-potential user segments.
  • Define success metrics relevant to the local market such as churn rate, trading cadence, and user health scores.
Community & Events Strategy – AU Market

Own and implement the community and event strategy for user retention in Australia.

  • Develop targeted programs such as educational webinars, user roundtables, in-person crypto meetups, and loyalty events to engage existing users.
  • Tailor community initiatives to specific user segments (e.g., retail holders, first-time traders, experienced crypto users).
  • Partner with local influencers, educators, and thought leaders to amplify messaging and drive authentic engagement.
  • Measure community/event impact on trading activity, satisfaction, and long-term platform usage.

Are you ready to unlock growth in the Australian crypto market? If so, apply now

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