Customer Engagement Specialist

3 weeks ago


Mount Waverley, Victoria, Australia MARS Recruitment Full time

About the Role:

The Customer Engagement Specialist will support the Head of CRM & Loyalty in implementing and managing the loyalty program across multiple retail brands.

This position will handle daily program operations, including creative updates, collateral management, and ensuring the program remains forward-thinking.

You'll work closely with the CRM Specialist to develop customer journeys and email campaigns, while also leading initiatives like loyalty rewards, competitions, and other engagement activities.

This role will focus on optimizing the program and managing ongoing performance reporting.

Key Responsibilities:

  • Drive adoption and growth of the loyalty program among customers.
  • Improve customer retention by boosting repeat purchases.
  • Increase the in-store and online spending of both new and existing customers.
  • Expand and enhance the customer database to improve marketing efficiency across Retail brands.
  • Boost customer engagement by offering more personalized experiences, measured by NPS.
  • Support brand awareness and preference growth.
  • Achieve a positive return on investment (ROI).

Requirements:

  • 3+ years of experience in loyalty or engagement marketing.
  • Experience with loyalty or customer-focused programs.
  • Proven ability to collaborate with various stakeholders, including external agencies.
  • Exposure to working with multiple brands.

About You:
If you're passionate about marketing and engagement programs, and have a strong understanding of customer needs, we'd love to hear from you.



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