Public Relations Specialist

2 weeks ago

Pyrmont, New South Wales, Australia Domain Group Full time

Job Summary

We are seeking a creative and experienced Public Relations Specialist to join our award-winning PR team at Domain Group in Sydney. As a key member of our team, you will play a pivotal role in the day-to-day running of our press office and execute PR campaigns that creatively and uniquely position Domain Group within the property media landscape.

About the Role

You will be responsible for:

  • Nurturing and enhancing Domain Group's existing media relationships and partnerships, and seeking out new opportunities to reach broader audiences.
  • Staying up-to-date with property and home content, general news, and wider social-economic issues that may shape media opportunities in our field.
  • Developing creative news angles, pitching stories, and seeing them come to life in the media.
  • Collaborating with business stakeholders to understand objectives and projects, to ensure work is aligned.
  • Monitoring the media landscape across relevant topics and engaging in business strategy and marketing objectives related to PR opportunities.
  • Having a growth mindset, being a quick thinker, and having an interest in analysing data in a PR context.

Requirements

To be successful in this role, you will need:

  • Minimum 4 years of experience in PR/Communications or journalism, ideally within a medium to large company or at an agency.
  • Proven ability to analyse complex data and convert it to simple, accessible communications, such as media releases, media pitches, and spokesperson briefing documents.
  • Experience managing media monitoring, updating media databases, and creating monthly and campaign reporting.
  • Outstanding written communication skills (clear, articulate, and engaging).
  • Excellent organisational skills and time management skills, with the ability to manage multiple tasks in a fast-paced environment.

About Us

Domain Group is a leading property business that aims to simplify the property journey for all involved. We are motivated by expertise and our exclusive data. We encourage our people to see the possibilities and turn them into realities. We are committed to building an inclusive, diverse, and supportive workplace.

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