Digital Strategy and Ecommerce Leader

21 hours ago

Melbourne, Victoria, Australia a2 Milk Company Full time
About the Role

We are seeking a highly skilled Digital Strategy and Ecommerce Leader to join our team at The a2 Milk Company. In this 12-month fixed-term contract, you will be responsible for setting the digital strategy and executing online campaigns for ANZ Fresh Milk and Infant Milk Formula.

Key Responsibilities
  • Define consumer digital journey insights to improve campaigns
  • Deliver strong social 'fit for platform' content from briefing to managing content calendars and delivery, for organic & paid social channels
  • Identify influencers using Klear tool matched against agreed criteria and manage development of that content from brief to launch
  • Provide guidance to agency partners to ensure content is on-brand and delivers against agreed performance criteria
  • Lead the ongoing management of regional websites across portfolios
  • Lead, execute, and measure performance of our digital trading platform for site traffic growth and developing onsite initiatives
  • Leading online post campaign reviews
  • Implement community management, listening, and quarterly review of competitor online activity alongside agencies
  • Manage/optimise digital marketing spend for 'always on' and campaigns
What You'll Bring
  • Significant experience in delivering campaigns across all social platforms, search and websites
  • Extensive digital experience and end-to-end project management skills in creating content from leading the content strategies through to execution
  • Proven ability to lead the development of social media content and influencer campaigns to deliver brand objectives
  • Strong understanding of premium brand marketing and delivering content in line with brand positioning
  • Highly digitally analytical with solid understanding of digital and ecommerce performance metrics and meaningful online campaign tracking
  • Thorough understanding of online ecommerce management, including campaign planning, acquisition marketing, and customer relationship management
  • An evident passion and curiosity for the digital and ecommerce space with the ability to pivot to different working styles across the business
  • Extensive experience of Google analytics, CMS websites, and the metrics behind ecommerce
  • Strong digital acumen with an understanding of SEO and SEM principles and all social media platforms (especially Meta, YouTube, and TikTok)
  • Ability to analyse and interpret data to make recommendations
  • High attention to detail and excellent written and verbal communication skills
  • Strong IT proficiency including being fully competent in the MS Office Suite
  • eCommerce experience within Dairy/Infant Milk Formula or in a digital agency would be highly favourable
  • Tertiary qualified with a business degree in commerce and/or marketing is preferred
Salary and Benefits

We offer a competitive salary range of $140,000 - $160,000 per annum, based on experience, plus superannuation and a comprehensive benefits package including:

  • Health & Wellbeing @ a2: Gender neutral parental leave, offering 20 weeks at full pay with no minimum tenure requirement, Superannuation paid for the full duration of parental leave (paid and unpaid leave), Enhanced parental leave offerings, Grandparents Leave, Women's health leave and access to reproductive support services
  • Flexibility @ a2: Hybrid work policy, Remote 'work from anywhere' – up to 2 weeks a year, Families @ a2 – access to resources and experts to support all stages of family life
  • Reward & Recognition @ a2: 4 litres of fresh a2 milk weekly, Access to our global reward and recognition platform which includes the largest employee discounts program in the world, Opportunity to participate in community and sustainability initiatives

  • Digital Strategy Director

    2 days ago

    Melbourne, Victoria, Australia LION Digital Full time

    About UsLION Digital is a leading global agency partnering with international brands like RM Williams, Ledlenser, Havaianas, and Helly Hansen. Our expertise spans digital strategy, search, media, creative, socials, and more.Job OverviewWe are seeking an experienced Head of Paid Search to lead our eCommerce transformation efforts.Key ResponsibilitiesDevelop...

  • Digital Strategy Manager

    2 weeks ago

    Melbourne, Victoria, Australia a2 Milk Company Full time

    Key Responsibilities As a Digital Strategy Manager at The a2 Milk Company, you will be responsible for setting the digital strategy and executing online campaigns for ANZ Fresh Milk and Infant Milk Formula. You will track performance and drive continuous improvement across all social, display, website, ecommerce and influencer content. You will lead the...

  • Head of Paid Search

    1 month ago

    Melbourne, Victoria, Australia LION Digital Full time

    About the RoleLION Digital is seeking a highly skilled and experienced Head of Paid Search to lead our ecommerce team. As a key member of our digital strategy team, you will be responsible for developing and executing paid search campaigns that drive conversions and revenue growth.Key Responsibilities:Develop and implement paid search strategies that align...

  • Digital and eCommerce Manager

    2 weeks ago

    Melbourne, Victoria, Australia a2 Milk Company Full time

    About the RoleWe are seeking a highly skilled Digital and eCommerce Manager to join our team at The a2 Milk Company. As a key member of our marketing team, you will be responsible for setting the digital strategy and executing online campaigns for ANZ Fresh Milk and Infant Milk Formula.Key ResponsibilitiesDefine consumer digital journey insights to improve...

  • Ecommerce Email Marketing Team Lead

    1 month ago

    Melbourne, Victoria, Australia LION Digital Full time

    Job Title: eCommerce Email Marketing Team LeadWe are seeking a highly skilled eCommerce Email Marketing Team Lead to join our team at LION Digital. As a key member of our marketing team, you will be responsible for developing and executing email marketing strategies that drive revenue and customer engagement for our clients.Key Responsibilities:Develop and...

  • Ecommerce Email Marketing Team Lead

    3 weeks ago

    Melbourne, Victoria, Australia LION Digital Full time

    Job Title: eCommerce Email Marketing Team LeadAbout the Role:We are seeking an experienced eCommerce email marketing team lead to join our team at LION Digital. As a key member of our digital marketing team, you will be responsible for developing and executing email marketing campaigns that drive revenue and customer engagement for our clients.Key...

  • Digital Marketing Lead

    2 days ago

    Melbourne, Victoria, Australia LION Digital Full time

    About LION DigitalLION Digital is a global, full-service digital agency specialising in eCommerce. Our team offers journey-led experiences across multiple touchpoints, focusing on retail and eCommerce to maximise efficiencies and profitability for our clients, enhancing the consumer lifecycle.As a leader in the eCommerce space, we have been recognised with...

  • Senior SEM Manager – eCommerce

    2 weeks ago

    Melbourne, Victoria, Australia LION Digital Full time

    About the RoleLION Digital is a global, multicultural agency seeking a seasoned Head of SEM to drive success in this exciting opportunity.Key ResponsibilitiesLead a team of SEM professionals to deliver high-performing campaigns.Develop and implement effective digital strategies to drive business growth.Collaborate with cross-functional teams to ensure...

  • Digital Marketing Leader

    21 hours ago

    Melbourne, Victoria, Australia LION Digital Full time

    LION Digital, a leading global agency specialising in eCommerce, seeks an experienced Paid Media Director to enhance campaign performance and drive results for our clients.About the Job:This role focuses on tactical development and execution of Search advertising for LION clients across multiple platforms, including Meta Business Manager.The ideal candidate...

  • Digital Strategy Director

    2 weeks ago

    Melbourne, Victoria, Australia Just Digital People Full time

    AboutOur client, a fully integrated Digital Marketing Agency, is seeking a Group Account Director to lead their digital strategy. This role will report directly to the CEO and be a member of the Senior Leadership Team.You will be the lead authority and contact for clients and the subject matter expert for anything digital strategy. This role involves...

  • B2B eCommerce Strategy and Execution Lead

    7 days ago

    Melbourne, Victoria, Australia Asahi Beverages Full time

    Your ImpactDevelop and drive the strategy and execution of Asahi Beverages' Hybris B2B eCommerce platform, aligning it with the company's growth ambitions. Combine a deep understanding of B2B customer needs with Hybris platform capabilities to deliver exceptional digital experiences.Key ResponsibilitiesDevelop and execute a 5-year strategic roadmap for the...

  • Digital Media Director

    1 month ago

    Melbourne, Victoria, Australia LION Digital Full time

    {"title": "Paid Media Director", "description": "About the RoleLION Digital is seeking a seasoned Paid Media Director to elevate our paid media department to new heights. As an award-winning, global, and multicultural agency, we collaborate with a diverse array of market-leading, international clients.Key ResponsibilitiesLead the development and execution of...

  • Senior Digital Transformation Expert for APAC and eCommerce

    2 days ago

    Melbourne, Victoria, Australia COGNIZANT Full time

    About the RoleWe are seeking a seasoned expert to lead our digital transformation initiatives in APAC and drive growth through eCommerce.Job DescriptionThe ideal candidate will have deep expertise across customer experience, commerce lifecycle, and executive client engagement. They will be responsible for shaping large-scale deals, growing the business, and...

  • Digital Marketing Strategy Director

    2 weeks ago

    Melbourne, Victoria, Australia Just Digital People Full time

    AboutJust Digital People is seeking a highly experienced Group Account Director to lead our digital marketing efforts. As a key member of our Senior Leadership Team, you will be responsible for developing and implementing advanced digital strategies that drive strong ROI for our clients and business.You will be the lead authority and contact for clients, and...

  • Ecommerce Specialist

    1 month ago

    Melbourne, Victoria, Australia The Talent Mill Full time

    About The Talent MillThe Talent Mill Recruitment division is a bespoke consultancy and talent acquisition specialist within the fashion, lifestyle, and retail industries.We discover, recognize, and connect inspiring individuals to the most desirable brands as a trusted support to founder-led start-ups, SMEs, and multinational corporations within the fashion...

  • Global eCommerce Director

    4 weeks ago

    Melbourne, Victoria, Australia Miller Leith Full time

    About the BusinessMiller Leith is a leading sustainable design brand renowned for its luxurious consumer goods products. With a presence in major cities worldwide, the company has expanded globally, upholding the highest standards of environmental stewardship and social responsibility.The team is intentionally kept small, fostering a close-knit, dynamic...

  • Digital Sales Professional

    5 days ago

    Melbourne, Victoria, Australia LION Digital Full time

    $141,000 AUD OTE Performance-based roleCompany OverviewLION Digital is an award-winning eCommerce agency with over 15 years of experience in the space.Our TeamWe have a team of heavy-hitting specialists with killer projects under our belt.Our ClientsSome of our clients include RM Williams, Helly Hansen, Fjallraven, Havaianas, Nutrition Warehouse, and Mr...

  • Hybris B2B Product Manager

    3 weeks ago

    Melbourne, Victoria, Australia Group Growth & Strategy Full time

    Your ImpactAs a key member of our Group Growth & Strategy team, you will drive the strategy and execution of our Hybris B2B eCommerce platform, aligning it with Asahi's growth ambitions. You will combine a deep understanding of B2B customer needs with Hybris platform capabilities to deliver exceptional digital experiences. Your expertise will ensure our...

  • Ecommerce Content Strategist

    4 weeks ago

    South Melbourne, Victoria, Australia PETstock Pty Ltd Full time

    About the RolePetstock Pty Ltd is seeking a highly skilled Ecommerce Copywriter to join our team in South Melbourne. As a key member of our digital marketing team, you will be responsible for driving online content and SEO strategy to align with our brand.Key ResponsibilitiesCollaborate with the e-commerce specialist to execute content strategy, implement...

  • Ecommerce Specialist

    4 weeks ago

    Melbourne, Victoria, Australia Six Degrees Executive Full time

    About the Company Six Degrees Executive is a leading recruitment agency that specializes in placing top talent in the digital marketing and e-commerce industries. Our company is committed to innovation, sustainability, and community engagement. We strive to create a work environment that is inclusive, diverse, and accessible to all.About the Role We are...