Digital Strategy Manager
1 week ago
As a Digital Strategy Manager at The a2 Milk Company, you will be responsible for setting the digital strategy and executing online campaigns for ANZ Fresh Milk and Infant Milk Formula. You will track performance and drive continuous improvement across all social, display, website, ecommerce and influencer content. You will lead the development and delivery of content across all social, display, website, ecommerce and influencer channels with a focus on bringing innovative new thinking to our brands.
Key Skills
To be successful in this role, you will need to have significant experience in delivering campaigns across all social platforms, search and websites. You will also need to have extensive digital experience and end-to-end project management skills in creating content from leading the content strategies through to execution. You will need to have a proven ability to lead the development of social media content and influencer campaigns to deliver brand objectives. You will need to have a strong understanding of premium brand marketing and delivering content in line with brand positioning. You will also need to have highly digitally analytical skills with a solid understanding of digital and ecommerce performance metrics and meaningful online campaign tracking. You will need to have thorough knowledge of online ecommerce management, including campaign planning, acquisition marketing, and customer relationship management. You will need to have an evident passion and curiosity for the digital and ecommerce space with the ability to pivot to different working styles across the business. You will need to have extensive experience of Google analytics, CMS websites, and the metrics behind ecommerce. You will need to have strong digital acumen with an understanding of SEO and SEM principles and all social media platforms (especially Meta, YouTube, and TikTok). You will need to have the ability to analyse and interpret data to make recommendations. You will need to have high attention to detail and excellent written and verbal communication skills. You will need to have strong IT proficiency including being fully competent in the MS Office Suite. You will need to have ecommerce experience within Dairy/Infant Milk Formula or in a digital agency. A business degree in commerce and/or marketing is preferred.
What We Offer
As a valued member of our team, you will have access to a range of benefits including health and wellbeing support, flexible working arrangements, and professional development opportunities. You will also have the opportunity to work on a range of exciting projects and contribute to the growth and success of our business. We are committed to creating a diverse and inclusive workplace culture and welcome applications from candidates from a range of backgrounds and industries.
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