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Senior Digital Expansion Leader

3 weeks ago

Melbourne, Victoria, Australia beBeeDigital Full time $120,000 - $150,000

**Lead Digital Growth Strategist Role:**

We seek a visionary leader to spearhead our digital growth initiatives, driving expansion across domestic and international markets.

The ideal candidate boasts a proven track record in performance marketing and e-commerce growth, with expertise in Google Ads, Meta Ads, and data-driven acquisition strategies.

Key Responsibilities:

  • Design and execute data-driven marketing blueprints to boost brand visibility, website traffic, and sales
  • Oversee and optimize Google Ads and Meta Ads campaigns, focusing on return on ad spend (ROAS)
  • Pilot new customer acquisition channels with a focus on ROAS
  • Mentor and manage remote marketing team members overseas
  • Collaborate with creative teams to develop high-performing ad creatives and landing pages
  • Implement retention marketing through email, remarketing, and audience segmentation

Required Skills and Qualifications:

  • Minimum 5+ years in digital marketing, preferably in e-commerce
  • Proven success managing Google Ads, Meta Ads, and TikTok campaigns
  • Experience in growing sales through strategic marketing
  • Knowledge of conversion rate optimization (CRO), search engine optimization (SEO), social media, and email marketing
  • Strong analytical skills to translate data into actionable strategies