Strategic Marketing Lead

1 day ago


North Sydney Council, Australia beBeeMarketing Full time $140,000 - $180,000

Job Title: Strategic Marketing Lead

This role is pivotal in driving marketing excellence and commercial performance across diverse B2B landscapes. We will craft and deliver strategies that grow availability, visibility, and conversion while elevating customer experiences.

Main Responsibilities:
  • Develop and lead marketing plans for major B2B customers and industry partners, turning insights into strategic actions
  • Create playbooks and customer segment value propositions to drive business growth
  • Collaborate with sales, category, and marketing teams to deliver customer-led go-to-market strategies
  • Own the activation calendar—promotions, digital campaigns, trade events, and more
  • Guide compelling sales tools and communications via Dynamics 365 and other platforms
  • Champion category management, including oversight of our plumber-focused bundles and spares
  • Represent the segments you are accountable for across pricing, NPD, and product lifecycle initiatives
  • Track and report outcomes—sales performance, customer engagement, campaign ROI, and tender success
Requirements:
  • 10+ years' experience in B2B marketing or category leadership
  • Strong commercial acumen and understanding of customer journeys in trade or commercial sectors
  • Essential Microsoft 365 and ability to write campaign content
  • Proven success in product, portfolio, and campaign management
  • Confident working in fast-paced, agile, and sales-led environments
  • Excellent stakeholder, planning, and communication skills
  • A degree in Marketing or Commerce, with ongoing professional development


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