Digital Performance Marketing Specialist

1 month ago

North Sydney Council, Australia Bigwave Digital Full time
Senior Digital Performance Specialist

Bigwave Digital is seeking a highly analytical and creative Senior Digital Performance Specialist to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing SEM strategies across multiple regions, with a strong emphasis on data analysis and performance optimization.

Key Responsibilities:

  • Develop and implement SEM strategies for the UK and US markets, while overseeing agency-managed campaigns in Australia.
  • Plan and execute social media advertising campaigns to enhance brand visibility and drive conversions.
  • Oversee digital campaigns promoting our marketplace and SaaS offerings to both B2C and B2B audiences.
  • Analyze campaign performance using Looker Studio, GA4, and other tools, and provide actionable insights to the leadership team.
  • Collaborate with internal stakeholders to align on strategies and ensure cohesive direction.

Requirements:

  • Bachelor's degree.
  • 5+ years of experience managing Google Ads with large budgets.
  • 2+ years of experience with social ads.
  • Experience in international markets, particularly the UK and US.
  • Background in industries such as travel, hospitality, tourism, gifting, or two-sided marketplaces.
  • Proficiency in biddable software, data feed management, and Google Analytics (GA4).
  • Strong organizational skills, problem-solving abilities, and a collaborative mindset.
  • A passion for being hands-on with tools and an aptitude for detailed data analysis.

Benefits:

  • Be part of a talented, socially impactful team.
  • Focus on well-being with contributions to charitable causes.
  • Annual credit towards our classes.
  • Training budget for professional development.
  • Flexible work arrangements, including hybrid options, and a vibrant co-working space in North Sydney.

We are looking for a creative and analytical individual who is passionate about digital marketing and performance optimization. If you are a results-driven professional with a strong background in SEM and social media advertising, we encourage you to apply for this exciting opportunity.

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