Strategic Brand Leader
5 days ago
Abbvie is a global leader in the pharmaceutical industry, dedicated to discovering and delivering innovative medicines and solutions that improve lives. Our mission is to address serious health issues today and shape the medical landscape of tomorrow.
Job DescriptionWe are seeking a highly skilled Strategic Brand Leader - IBD to lead our development and execution of brand strategies to meet organisational objectives. This role requires driving brand growth, enhancing market share, and ensuring brand consistency across all marketing channels.
- Develop and execute comprehensive brand strategies to maintain and grow brand equity and market share.
- Conduct and analyse market research to identify consumer trends, competitor activities, and market opportunities, using data to inform strategic decisions.
- Efficiently manage the brand budget, ensuring optimal allocation of resources to achieve marketing goals.
To succeed in this role, you will need:
- Bachelor's degree/s in Marketing, Business Administration, Science or a related field.
- Significant experience in brand management, preferably within the pharmaceutical or healthcare industry.
- Experience in leading and influencing a matrix environment/cross-functional team.
- Strong knowledge and application of marketing principles and techniques.
We offer a competitive salary of $120,000 per year, plus benefits including:
- Health insurance
- Retirement savings plan
- Flexible working hours
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