
Senior Retention Marketing Specialist
1 week ago
We are looking for a seasoned professional to lead our retention marketing initiatives.
The ideal candidate will be responsible for developing comprehensive campaigns to drive customer loyalty and retention based on user behavior, segmentation, and journey.
Key responsibilities include:
- Designing and executing retention marketing strategies to enhance customer engagement and loyalty.
- Overseeing the maintenance and enhancement of existing CRM and Loyalty programs to deliver against customer service and retention KPIs.
- Monitoring performance metrics and analyzing data to optimize campaign performance.
Requirements:
- Minimum 2-5 years of hands-on experience in retention marketing.
- Proficient in Microsoft Excel and Google Analytics.
- Knowledge of marketing automation tools such as Adobe Campaign or Responsys.
- Excellent quantitative aptitude and database/CRM expertise.
Responsibilities are designed to promote growth, learning and collaboration. The selected candidate will enjoy an open, dynamic and inclusive work environment that fosters creativity and innovation.
This role is an excellent opportunity to develop valuable skills, expand knowledge and advance career goals in a rapidly evolving industry.
The successful candidate will demonstrate a passion for innovation, customer-centricity and data-driven decision making.
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