Assistant Manager/ SR Analyst Retention Marketing

4 weeks ago

Wyuna, Australia FlowerAura Full time
Overview

Position: Assistant Manager/ SR Analyst Retention Marketing

Responsibilities
  • Create comprehensive campaigns for user retention based on user behavior, user segmentation and journey.
  • Map customer journey and develop listening points in the journey.
  • Proactive campaign management and consistently monitoring performance metrics such as Orders/Buyer, Repurchase Rates, Open Rates, Click Rates, Inbox Delivery, etc.
  • Strategic planning and execution of all CRM and Loyalty campaigns to deliver against customer service and retention KPI's.
Required Skills
  • Proficient with Marketing Channels such as: SMS, Email, push notifications and Retargeting.
  • Proficiency with Microsoft Excel and Google Analytics.
  • (Must) Knowledge of any of the marketing automation tools such as Adobe Campaign, Responsys, Webengage, Blueshift, Clevertap etc.
  • Experience in managing and coordinating multi-channel marketing campaigns.
  • Excellent quantitative aptitude and ability to perform analysis.
  • Excellent database / CRM knowledge and expertise in reading and understanding data.
Experience
  • Work Experience required: 2-5 years of hands on Retention marketing experience.
Application

Interested candidates may send your resume to career@floweraura.com with Subjectline: Assistant Manager/ SR Analyst Retention Marketing


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