
Assistant Manager/ SR Analyst Retention Marketing
1 week ago
Position: Assistant Manager/ SR Analyst Retention Marketing
Responsibilities- Create comprehensive campaigns for user retention based on user behavior, user segmentation and journey.
- Map customer journey and develop listening points in the journey.
- Proactive campaign management and consistently monitoring performance metrics such as Orders/Buyer, Repurchase Rates, Open Rates, Click Rates, Inbox Delivery, etc.
- Strategic planning and execution of all CRM and Loyalty campaigns to deliver against customer service and retention KPI's.
- Proficient with Marketing Channels such as: SMS, Email, push notifications and Retargeting.
- Proficiency with Microsoft Excel and Google Analytics.
- (Must) Knowledge of any of the marketing automation tools such as Adobe Campaign, Responsys, Webengage, Blueshift, Clevertap etc.
- Experience in managing and coordinating multi-channel marketing campaigns.
- Excellent quantitative aptitude and ability to perform analysis.
- Excellent database / CRM knowledge and expertise in reading and understanding data.
- Work Experience required: 2-5 years of hands on Retention marketing experience.
Interested candidates may send your resume to career@floweraura.com with Subjectline: Assistant Manager/ SR Analyst Retention Marketing
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