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Strategic Marketing Lead

1 month ago

Sydney, New South Wales, Australia UMENCO Full time
About Umenco

Umenco is a prominent player in the Australian fashion industry, renowned for its luxurious and fashion-forward womenswear. The brand's collections strike a perfect balance between contemporary design intelligence and timeless construction.

About the Role

We are seeking an experienced Digital Marketing Manager to spearhead our marketing efforts and drive brand awareness globally. As a key member of our team, you will be responsible for developing and executing strategies that showcase our brand's unique value proposition and resonate with our target audience.

Key Responsibilities
  • Develop and implement digital marketing campaigns across various channels, including social media, email, and influencer marketing.
  • Analyze campaign performance and provide data-driven insights to inform future marketing decisions.
  • Collaborate with our creative team to design and develop engaging content that highlights our brand's luxury aesthetic.
Requirements

To be successful in this role, you will need:

  • A minimum of 3 years of experience in digital marketing, preferably in the fashion or luxury goods industry.
  • A deep understanding of social media platforms, including their respective features and advertising capabilities.
  • Excellent analytical and problem-solving skills, with the ability to interpret complex data and make informed decisions.
What We Offer

In addition to a competitive salary, we offer a comprehensive benefits package, including health insurance, retirement planning, and professional development opportunities.

Salary Range

The estimated salary for this role is $85,000 - $110,000 per year, depending on experience and qualifications.