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Demand Driven Performance Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeCommercial Full time $90,000 - $120,000
About Us

We are seeking a highly analytical and strategic thinker to join our team as a Commercial Analyst. This role will be responsible for connecting marketing activity with commercial performance, providing data-driven insights to improve campaign effectiveness, customer engagement, and ROI.

This is an excellent opportunity for someone with strong retail and finance expertise to refine marketing strategy and drive positive commercial outcomes.

The ideal candidate will have 3-5 years of experience in a commercial or business analyst role, ideally in a retail environment, and a finance or accounting background. They will also possess strong analytical skills, the ability to manage large datasets, and translate them into clear recommendations.

  • Analyse marketing campaigns across online, digital, in-store, and trade channels, tracking reach, frequency, impressions, click-through, engagement, and sales impact.
  • Combine multiple datasets to produce actionable insights for marketing and merchandising, including product category performance, profit, and return.
  • Support customer segmentation, loyalty analysis, and targeting strategies.
  • Evaluate promotional uplift and recommend opportunities for improvement.
  • Build commercial models to assess campaign ROI, discount effectiveness, and spend efficiency.
  • Develop and maintain dashboards and reports using Excel, Power BI, Phocas or similar tools.
  • Collaborate with marketing, merchandising, digital, and finance teams to align insights and strategy.
Key Skills
  • Strong analytical skills with the ability to manage large datasets and translate them into clear recommendations.
  • Proficiency in Excel; experience with BI tools such as Power BI, Phocas, or Cognos.
  • Ability to write and interpret code for data manipulation and analysis (e.g. SQL, Python, or R).
  • Understanding of digital marketing metrics (reach, frequency, impressions, CTR) and loyalty program analytics.
  • Ability to explain complex data to both technical and non-technical stakeholders.
What We Offer
  • A supportive and flexible work environment.
  • A fifth week of annual leave every year after your first year.
  • Two well-being days and one volunteer day annually.
  • An abundance of learning, development, and career growth opportunities.
  • Twelve weeks of paid parental leave for primary carers.
  • Proudly awarded the "Bronze Employer for LGBTQ Inclusion".
  • Recognized as the 74th in the "Equileap Top 100" globally for initiatives on gender equity.
  • Gold accreditation by Mental Health Australia.
  • Incredible value discounts and perks through our team member app.