Senior Research Manager

2 weeks ago

Sydney, New South Wales, Australia Amazon Full time
About the Role

We are seeking a highly motivated Senior Research Manager to lead customer-focused primary research projects to inform our content and marketing strategy at Amazon Studios and Prime Video. The successful candidate will have proven proficiency in market research principles, direct project management experience, and a background in conducting research in the ANZ region.

Key Responsibilities
  • Lead primary research to support the definition of our content strategy
  • Work with creative development teams on insights for specific series and movie development
  • Collaborate with Content Marketing to qualify concepts and creative execution of campaigns to improve ROI
  • Lead primary research to uncover drivers and barriers for the adoption of streaming services
  • Work with Acquisition and Engagement Marketing teams on product/feature improvements
Requirements
  • 10+ years of professional experience in the market research field
  • Experience using data and metrics to draw business insights
  • Proven written and verbal communication skills to convey key insights from analysis
  • Proficiency in a tabulation or statistical package such as SPSS, SAS, Wincross, R, Python
  • Experience with applied statistics, predictive analytics, and mixed methodology research
  • Demonstrated ability to collaborate effectively across internal teams
  • BS/BA from an accredited 4-year university
  • Proficiency in MS Excel and Word
Preferred Qualifications
  • Experience on the research vendor side, marketing agency, or within the research group of a media company
  • Understanding of the television programming landscape
  • Experience leading different types of viewer studies
  • Direct experience leading studies across various methodologies
  • Experience with various statistical techniques
  • Familiarity with ANZ/US series, films, and ANZ actor/actress/comedian, etc.

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