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Media and Analytics Strategist
2 months ago
We are seeking a highly skilled Media and Analytics Specialist to join our team at eFinancialCareers Ltd. as a key member of our marketing department. As a Media and Analytics Specialist, you will be responsible for developing and executing end-to-end marketing strategies to drive campaign effectiveness and engagement.
Key Responsibilities- Audience-Centric Approach: Utilize audience data to build targeted campaigns that resonate with our brand and attract new customers to our platform.
- Consistent Brand Experience: Align media planning, buying, and creative efforts to deliver a consistent and impactful brand experience across all channels.
- Collaborative Reporting: Work with partners to establish reporting solutions and benchmark performance across all channels.
- Analytics Partnership: Partner with our Analytics team to refine tracking, measurement, and reporting tools, optimizing the user journey across touchpoints.
- Technology Enhancement: Onboard and enhance technology platforms to drive brand awareness and acquisition outcomes.
- Advanced Analytics: Leverage your expertise in key analytics tools to set up advanced tracking/reporting mechanisms and capture critical metrics.
- Insightful Reporting: Measure, interpret, and present data-driven insights to management and the board, informing decision-making processes.
- Guidance and Collaboration: Provide guidance to business teams on media decisions, advertising opportunities, and MarTech/AdTech platforms. Collaborate seamlessly with agency partners to deliver exceptional campaigns and projects.
At eFinancialCareers Ltd., we offer a dynamic and rewarding work environment where your strategic thinking and passion for data-driven marketing will help shape our marketing success. We celebrate, value, and include people of all backgrounds, genders, identities, cultures, and abilities. We welcome and support applications from First Nations people, physically, neuro, or culturally diverse, LGBTQI+, and people of any age. We are proud to be an Employer of Choice for Gender Equity.
What We Offer- Professional Development: Up to $5k per year professional development and up to 8 days professional development leave, eFinancialCareers Ltd. scholarships, and free access to a range of premium learning tools.
- Health and Wellbeing: Free annual flu shots and skin checks, incredible social events throughout the year, and a comprehensive employee assistance program available 24/7.
- Financial Wellbeing: 15% super, financial planning support, end-of-year payment for all Enterprise Agreement-covered employees, incentivized Employee Referral Program, and novated lease options.
