Cultural Insights Specialist

3 days ago

Sydney, New South Wales, Australia beBeeResearch Full time $90,000 - $120,000
Cultural Researcher

We are seeking an ambitious and versatile professional who possesses a keen cultural sensibility and a profound understanding of social dynamics. This individual will be adept at uncovering innovative cultural insights that drive innovation, creativity, and effectiveness in their work.

The role of Cultural Researcher will collaborate with strategists and account service teams to cultivate deep cultural understandings and illuminate emergent trends from the social landscape. You will be instrumental in the nuanced interpretation of qualitative social data, identifying patterns in conversations, and translating these into profound insights for initiatives such as understanding brand affinity within online communities, tracking the evolution of cultural narratives, analysing emerging subcultures, monitoring reputation through the lens of lived social experiences, and developing deep empathy for diverse audience segments.

Your key responsibilities will include:

  • Cultivating sophisticated cultural insights by connecting disparate social data signals and decoding them into powerful, actionable recommendations.
  • Immersing yourself in online communities, performing deep social listening, and parsing qualitative observations into compelling narratives that directly inform strategic recommendations.

You will serve as an internal authority on social insights and cultural effectiveness, driven by an ongoing commitment to demonstrating the profound value of your work through a nuanced understanding of social dynamics. Your skills and experience: 3+ years of hands-on experience working for a creative agency, research agency, or publisher, with a strong emphasis on cultural analysis and social insight generation.

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