Ecommerce Content Specialist

4 days ago

Sydney, New South Wales, Australia News Corp Australia Full time

About the Role

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At News Corp Australia, we're seeking an experienced Ecommerce Content Specialist to join our team. As a key member of our content creation team, you will be responsible for crafting high-quality, engaging ecommerce content that drives engagement and revenue.

The ideal candidate will have a passion for creating compelling home and tech content that aligns with commercial goals and enhances our product recommendations across brands such as news.com.au checkout, Taste, Escape, Body+Soul and more.

We estimate the salary for this position to be around $80,000 - $100,000 per annum, depending on experience.

Key Responsibilities

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  • Writing new, engaging; revenue-driving SEO ecommerce content that feels aligned with News Corps' ecommerce values.">
  • Pitching ideas to grow and diversify our affiliate revenue stream in regular content planning meetings.">
  • Managing, writing and editing tech deals articles.">
  • Targeting and covering ecommerce SEO content gaps with a goal of driving clicks and revenue.">
  • Conducting in-depth research and interviewing experts for assigned articles.">
  • Optimising and updating a number of existing ecommerce stories each week to further increase their earning potential.">
  • Covering ecommerce sale tent poles throughout the year with a central focus on SEO (including, but not limited to Christmas, Amazon Prime Day, Black Friday, Cyber Monday and Boxing Day sales).">
  • Collaborating and working closely with social/email/audience development teams to ideate and execute new ways of connecting shopping on Social and Newsletters.">
  • Using purchasing data, researching trends and performing a competitive analysis of comparable sites to inform content development and improvement.">
  • Representing News Corp within the industry – at press events, House & Garden events and product launches.">

About Us

News Corp Australia is proud to be Australia's most impactful media group, we're even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.

We are passionate, creative and dynamic, offering a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.

Why Join Our Team?

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  • A clear passion and enthusiasm for News Corps' brands, particularly news.com.au checkout and Taste.">
  • Previous experience writing clean, authentic, engaging copy for a digital lifestyle brand or publication at speed.">
  • Previous experience working and uploading into a CMS.">
  • Demonstrable knowledge of core SEO principles and best practices to attract a buying audience.">
  • An organised; methodical approach to work with a creative and collaborative mindset.">
  • A flair for working with individuals across different departments.">
  • A self-starter who relishes the opportunity to directly accelerate the growth of News Corps' ecommerce business.">

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